

LinkedIn: Kerime Siller
I’m a product designer who taps into a broadly informed knowledge base to inform how
I build meaningful, user-centered experiences that help real people resolve real problems.
I do my best work in collaborative, cross-functional teams, and am especially energized
by turning ideas and insights into tangible outcomes that satisfy both user and stakeholder
needs and wants.
LocalOP is an app that helps newly moved people integrate into their new homes more
effectively by helping them connect with city utilities and other services, as well
as begin to forge ties with local community groups and organizations.
My redesign of the information sharing experiences that drive the primary functionality
of the “DoctorNotes” system replaced an external, PDF-guided information flow with
an in-app system featuring ad-hoc sharing, auto-sharing, and a “Sharing Circle” feature.
These combined to make individuals' health data sharing tasks easier, more private,
and more well-connected to their care networks.
This project created a gamified experience for Kroger Plus members while fueling their
cars. Customers use loyalty points to customize the appearance of “Kroji” characters,
reinforcing engagement and strengthening loyalty across both gas stations and grocery
stores.