Building Names: Refer to the Art Building — not CVAD Building — and Art Annex — not CVAD 2.
Capital Letters: Avoid using all caps except for emphasis.
Color: Use color-blind–safe palettes.
Contrast: Ensure sufficient contrast by using a contrast checker.
Dates: Use cardinal numbers for dates — except in proper nouns.
Day of the Week: Omit day names (e.g., Monday, Tuesday) and use only the date.
Months: Abbreviate Jan., Feb., Aug., Sept., Oct., Nov., and Dec.; spell out all other months
— April 2, 2025.
QR Codes & URLs: Accompany QR codes with their corresponding URL.
Room Numbers: Use the Art Building maps for room references. For example, Art Building, Room 123.
Exception: the corridor area outside the Cora Stafford Gallery doors is located in
the Art Building, Room C103. You may use "Art Building, Room C103, Cora Stafford Gallery
Foyer."
Special Times: Use “noon” or “midnight” instead of “12 p.m.” or “12 a.m.”
Times: Indicate time ranges as “5–7 p.m.” — not “5:00 p.m. to 7:00 p.m.” — and always use
lowercase a.m. and p.m. with periods.
Type Size: Use a type size of at least 28 points.
URLs & Email Addresses: Write them in CamelCase, e.g., Jonas.Smith2@unt.edu.
Word Count: Minimize words whenever possible — signs rotate every eight seconds.
Year: Include the year of your event at least once somewhere in the text of your sign.
CVAD News and Views website story
Send a minimum of one color image (.jpg or .png); the larger, the better — the minimum dimensions are 330px x 330px. Images larger than 700 KB should be compressed to upload properly.
UNTCVAD Facebook
- Write your caption. Facebook limits it to 63,206 characters, but keep it short for better engagement. Email it with your image.
- Write your Alternative Text to describe the image(s). This is an ADA requirement for people who are visually impaired or blind. Try to keep it to 125 characters or fewer. Email it with your image.
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Single image dimensions: 1125w x 630h pixels or larger, keeping the same aspect ratio (.jpg or .png). The minimum font size is 28 points. Be sure to leave space for the UNT CVAD banner in the image you submit; CVAD will add the banner.
UNTCVAD Instagram • New Grid!
- Write your caption. Instagram limits it to 2200 characters. Email it with your image.
- Write your Alternative Text to describe the image(s). This is an ADA requirement for people who are visually impaired or blind. Try to keep it at 125 characters or fewer. Email it with your image.
- 1080w x 1350h px (or larger with the same aspect ratio): .jpg or png. This is the minimum size accepted for the CVAD Instagram posts. Note: Images of artwork depicting nudity, especially nipples, are often rejected by Meta. The minimum font size is 28 points. Be sure to leave a 50-pixel margin on the left and right of your image (don't place text there); Instagram crops it in feeds and on reels. Be sure to include space for the UNT CVAD banner in the image you submit; CVAD will add the banner. (145 px above the banner, 1100px below the banner.)
- Example of the new grid.

UNTCVAD X (formerly Twitter)
Posting is paused due to low engagement over 24 months. We direct the Twitter audience to our Facebook, Instagram, and CVAD News and Views website.
UNTCVAD YouTube
The video must have open captions of the audio portions and a visual description. To meet ADA requirements, an open-captioned transcript and a Word document with visual descriptions are required. Under Title II, publicly available videos, whether for entertainment or informational purposes, must be accessible to individuals with disabilities. In addition to the video file, the following elements are necessary for a successful upload: 1) a title (no more than 100 characters), 2) a general description paragraph about what viewers can expect in each video, and 3) a visual description paragraph for the blind (2 & 3 combined cannot exceed 5,000 characters).
Note: Did you know? On average, videos with captions tend to increase watch time compared to those without them. Adding captions to your videos expands your reach to a wider audience, allowing more viewers to access and enjoy your content, from those who are deaf or hard of hearing to those who prefer to watch with no or low volume. Source: YouTube: Add Subtitles and Captions
Adding Closed Captions: We can help
Do you need help transcribing speech to text? Email CVAD Marketing at cvad.Marketing@unt.edu to have it done for you.
Send a link to your video (.mp4) from Dropbox, OneDrive or another sharing platform in the text box of your news web form. Checklist for creating accessible videos.
