Technical Specifications for Marketing Your Messages

Submission Checklist

✅ File Size & Format

• Files over 700KB? For webpages, please compress your images (directions here) or email them to cvad.Information@unt.edu for assistance. Images for the digital signs or social media can be larger.
• Accepted formats: JPG, PNG (for signage); vector files (e.g., AI, PSD, INDD) for artwork.
• On this page, view the required dimensions (in pixels) and ensure the proper resolution.

✅ Artwork Requirements

• Please send vector (original/native) files along with your rasterized files, such as .jpg or .png, to avoid potential delays in processing your request.
• Adhere to the UNT Style Brand Reference Guide for external-facing publications.
• Include:
  • Font names used
  • Editable text (not flattened in the image)
  • Be sure you have sufficient contrast to meet accessibility guidelines. Contrast Checker. A light text color on a light background won't pass.
• Show your CVAD pride with CVAD branding on your project (poster, flyer, image, etc.; use the CVAD color bar! Did you know it spells CVAD in Morse code?

✅ Text Guidelines

• Avoid using ALL CAPS (except for acronyms or rare emphasis). Keep accessibility in mind — screen readers interpret all caps as yelling. When ALL CAPS work:
  
  • Short titles, acronyms, or logos
  • High-contrast designs with proper spacing, but add extra spacing (tracking)
  • Keep it short; do not use it for whole paragraphs, lists, long passages or instructions
  • Use ALL CAPS strategically
• Be sure to include a call to action, such as 'RSVP,' 'Join us,' or 'Don't miss it.' Include what you want the reader to do.
• Be sure to use UNT Style for degrees, which means including the periods between abbreviations, e.g., B.A., M.F.A. and Ph.D., etc.

✅ QR Codes

• In your email request, please include the full URL associated with your QR code for verification, if you're using one.

✅ UNT & Associated Press Style Reminders 

• Use cardinal numbers for dates and years (not rather than ordinal numbers: st, nd, rd, or th).
• Capitalize the first letter of all months (not all caps).
• Abbreviate only Jan., Feb., Aug., Sept., Oct., Nov., Dec. when used with dates.
• Spell out numbers one through nine (in text, not dates).
• Use full building names and room numbers (e.g., Art Building, Room 123).
• Be sure to use UNT Style for degrees, which means including the periods between abbreviations, e.g., B.A., M.F.A. and Ph.D., etc.
• UNT Brand Reference Guide PDF, Fall 2025

✅ Digital Signage Submissions for the Art Building

• Size: 1920w x 935h pixels, 72 dpi
• Format: JPG or PNG only
• Do not submit 8.5" x 11" posters
• Keep text minimal — treat it like a billboard, seven words or fewer for people on the move! 
• Passersby have eight seconds to read your message before the next image slides in.
• Leave at least 96px (1 inch) margin on left, right, and bottom edges. Keep your text inside the margin, but color and design can extend to the edges.

• Use large, readable type. Use the Contrast Checker to ensure your message is readable for accessibility.

• Include a call to action, such as 'RSVP,' 'Join us,' or 'Don't miss it.' Include what you want the reader to do!

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