Quincie Whitmire

LinkedIn: Quincie Whitmire
Graphis New Talent 2025: Silver | Logo Design
AAF Dallas: Silver | Campaigns
Launch Agency Award: Scholarship | Art Direction

I'm a graphic designer and illustrator with a passion for branding, packaging, and advertising. I've always been someone who has to be making something, whether that's drawing, designing, or getting my hands into a craft project. Creating has never just been something I do; it's how I think.

My work tends to live in that sweet spot between playful and purposeful. I love building brand identities and campaigns that feel warm and memorable while still being strategic and intentional. Studying Communication Design at UNT gave me the foundation to turn that instinct into a real skill set, and I've been running with it ever since.

I'm drawn to projects where there's room to bring in a little personality without losing sight of the bigger picture. Whether it's a packaging system, a campaign concept, or a visual identity, I want the work to feel like it actually means something to the people it's made for.

 Pastabilities began as an exploration of how a restaurant concept could feel both highly customizable and visually engaging. Built around a build-your-own pasta experience with fusion-inspired flavors, the project called for a flexible wordmark system that could carry across many touchpoints. From there, the brand expanded into app and kiosk interfaces, menu boards, packaging, and environmental graphics. Each element was designed to feel energetic, clear, and cohesive while supporting ease of use. The result is a fully realized brand showing how identity can scale across physical and digital spaces while keeping a strong, memorable personality.

 Torrid presented a chance to rethink how a plus-size fashion brand can better reflect and serve its audience. Rather than a simple identity refresh, the project treated the brand as a full experience. A more curvaceous, confident type direction was introduced to mirror the energy of its demographic, alongside distinct logos for in-house brands. This extended into a reimagined retail environment with sectioned areas, custom tags, and cohesive signage. The final outcome is an elevated brand ecosystem that positions Torrid as a curated, style-forward destination with a stronger emotional connection to its audience.

Dr. Martens offered a strong foundation to explore individuality through a campaign rooted in the brand's punk heritage. Using collage as the primary visual approach, the work leans into texture, contrast, and a slightly irreverent tone to reflect the DIY spirit the brand is known for. The campaign line "A Doc for Every ___" pairs unexpected people with equally unexpected styles, like a ballerina in chunky flats, to challenge assumptions while reinforcing inclusivity. Each composition feels expressive and slightly offbeat while remaining cohesive as a system, expanding the brand narrative and reinforcing that personal style has no single definition.