Alina Weng

Graphis New Talent Awards 2025 | Honorable Mention x2

Alina Weng is a designer with a focus on branding and UI/UX design, and a growing interest in motion graphics. Her process emphasizes visual problem-solving and storytelling through research and iterations. She's drawn to playful dynamic designs that experiment with color, scale, etc.

Outside of being a designer, you can find her binging on her favorite TV series and comics and spending time with friends and family, cracking the occasional joke here and there.

Canned cocktail branding campaign featuring new cans, coasters and ads.

Flying Embers is a refreshing canned cocktail drinks brand. This redesign creates a dynamic and transformational packaging system and logo identity. The visuals accentuate their use of fresh, real fruit for their drinks, and also highlight a unique drink choice from the brand, their hard kombucha, perfect for beach vibes. The logo is an illustrative wordmark that combines the gestures and imagery of fire and the phoenix. While the colors use of bright and playful colors associated with both sunsets and different heat levels of fire.

Circa 2030 is a created subcategory of the Reebok brand, the main focus of this campaign. With this campaign, I created a framework around Reebok's existing sustainability effort, which lacked a consistent look or name to categorize the initiatives. Mainly an advertising campaign that brings to attention Circa 2030, with a touch of branding, to bring together the entire campaign.

URoute is a transportation app, complete with branding and curated imagery to fit the target audience of an everyday college student. The finished prototype is fitted with features such as carpooling, friend tracking, messaging, a map, and a gamification system to appeal to the target audience and promote environmentally conscious methods of transport. This was a group project with Camden Silva.