Alyssa is facing forward and smiling. The photos is tilted slightly to the left.
Alyssa Van Zandt

LinkedIn: Alyssa Van Zandt

2026 American Digital Design Award winner
Creative Quarterly: Winner for Graphic Design | Student with Rebecca Dugan
National Student Show 2025: Best Annual Report
National Student Show 2025: Best Magazine
Graphis: 2024: New Talent
Graphis: Silver x2
Featured in GDUSA Design For Good
2026 UNT AIGA Chapter President
 
Alyssa Van Zandt is a concept-driven designer with a curious mindset and a willingness to push an idea to its fringes. She approaches design with both intuition and research, grounding bold ideas in thoughtful exploration to create solutions that are unique, compelling, and intentional. Whether she’s developing a brand identity or refining the details of a layout, Van Zandt brings energy, responsiveness, and care to every project.
Outside of design, she’s likely trying the most unexpected item on the menu, indulging her love of chocolate, hosting friends or planning her next weekend trip.
 
""Concho Pearls are the only freshwater pearl native to Texas, yet they remain largely unknown to those who call it home. This campaign positions them as a lifelong luxury, defined by rarity, origin, and irregular beauty. Through the visual metaphor of pearls as “light, captured,” the branding draws from their natural color and luster, keeping the product at the center of every interaction.
 
""Vibram is a legacy footwear company known for its innovative soles. When marketing its first line of barefoot shoes, Vibram FiveFingers, the brand positioned them as sportswear. After a settlement concerning false claims of health benefits, Vibram updated its copy but left its visual language unchanged. This campaign is part of a broader effort to reposition FiveFingers as lifestyle footwear for people who want to live boldly and freely. While still rooted in Vibram’s legacy of innovation, the work shifts perception of the shoe toward a more expressive, fashion-forward context through natural, kinetic imagery and organic textures that emphasize movement, adaptability, and connection to the earth.
 
Advertising campaign for a movie and chocolate brand in black and red dramatic colors.
"The Drama" is the latest romantic-comedy drama from A24 Films LLC. This promotional marketing campaign is a collaboration with the luxury, Los Angeles-based chocolatier Compartés. Together, they create a limited-edition collection of chocolate and packaging that translates the film’s emotional arc into a physical experience — capturing the tension between romance and revelation.
 
Inspired by the film’s themes of intimacy, secrecy, and the moment when something unsaid comes to light, the campaign uses cinematic visuals, tactile materials, and narrative-driven design to mirror the progression of a relationship: from first encounter, to illusion, to unraveling. Each element invites the audience to engage with the film through a sensory, collectible object.