Aiden Savetman

LinkedIn: Aiden Savetman

Aiden Savetman is a designer who specializes in creating dynamic and compelling visuals. He approaches each project like a puzzle, utilizing research and ideation to come up with the best solution for the problem. He enjoys working on typography and branding-oriented projects, with an interest in motion design as well. Outside of design, you can find him spending time with his cat, Violet, playing a game, or listening to a record.

The Dallas Monarchs team is a concept focused on expanding the audience of the Professional Women's Hockey League. The Monarch Butterfly — the state insect of Texas — represents strength and resilience, the perfect symbol for a "southern tough" hockey team. The system shows its flexibility across a wide range of assets, including indoor and outdoor signage, merchandise, jerseys, and digital formats. 

Amtrak is the only national railway in the U.S., with stops across the nation and in Canada. This rebrand aims to focus their vision as being the scenic route in travel, simplifying their systems and making them much more approachable. This was done through the use of a streamlined app experience, updated train wraps, an in-transit travel guide, and a brighter, more elevated system.

Burton is a pioneer in the snowboarding industry, making the sport common among snow sports. Their brand aims to focus on the fun, carefree nature of the sport. In this catalog, that idea is what drives the entire look of the project. Each board gets its own title that goes across, and off the page, descriptions that are skewed on the page, and handwritten specs are some of the ways that the essence of Burton is infused in the look of this catalog.