Samantha is facing forward and smiling.
Samantha Reaves

LinkedIn: Samantha Reaves

2026 National Student Show Competition: Packaging Featured
PRINT Magazine: 1st Place Student Annual Report
Graphis: 1x Silver, 1x Honorable Mention
Dallas American Advertisement Awards: Honorable Mention

Samantha is a designer specializing in branding, illustration, and conceptual design. She believes that the most impactful work comes from intensive research and exploration, understanding and diving into each facet of a project to create the most effective solution. She’s drawn to projects where she can dig into details and create something with a story to tell. Her work has been featured in PRINT Magazine, Graphis, and the Dallas American Advertising Awards.

Cans and boxes of wine in magenta, green, yellow and blue.

Sutter Home’s redesign repositions the brand as a social-first, accessible everyday wine. The campaign modernizes the brand through updated type, expressive visuals, and a vibrant updated color palette, moving away from its estate-focused branding and toward a confident wine that fits the moment. This campaign also introduces 4-pack wine cans and boxed wine, further removing friction from the casual wine experience and establishing Sutter Home as wine made for real moments, modern gatherings, and everyday occasions.
 
Rebranding project for a golf resort including a new website, calendar and stationery.
Brand Identity for Pigeon Cove Inn & Golf Course, a destination located in Pigeon Cove, Rockport, Massachusetts. The identity draws from visuals of the cloudy cliffs and subdued atmosphere of the Northeast coastline, emphasizing the quiet and intentional experience that the inn offers to all visitors exploring the area.
 
Corner bakery designs for a storefront, new packaging and logo.
This redesign positions Corner Bakery Cafe to connect with newer audiences, while maintaining the heritage and warmth that define the brand and set it apart in a competitive market. Visual elements such as awning-inspired stripes, reflected in the new logo, reinforce a handcrafted, artisanal feel across the new brand system.