McKenna Qualls

LinkedIn: McKenna B. Qualls

McKenna is a graphic designer and art director with a passion for working across a range of media. She is deeply inspired by the everyday, constantly collecting visual references and moments that spark new ideas. Whether it's something she has captured on her phone or an unexpected detail in her surroundings, she finds excitement in the small things. Outside of design, McKenna enjoys spending time with her cat, Stevie, and unwinding with reality TV shows. 

Reality Bites is the first bar concept designed specifically for the massive reality TV fanbase—an audience that’s loyal, social, and eager for shared experiences. While sports fans have countless bars to gather in, reality TV viewers have nowhere designed for communal reactions, themed nights, or weekly rituals. This campaign fills that gap with craft cocktails, finger foods, and curated watch parties that turn passive viewing into a lively, repeatable event.

This rebrand for Shea Moisture products focuses on creating a more luxurious look by simplifying the layout, using a cleaner color system, and introducing elegant type that feels elevated but still approachable. The new direction helps Shea Moisture stand out on shelves as a brand that’s trustworthy and accessible, offering a high-end experience at an affordable price.

The Cholula City Series campaign reimagines Cholula sauces as a culturally connected, city-driven experience, celebrating the distinct flavor and personality of Austin, Texas, Chicago and Los Angeles. Each limited-edition sauce is designed to reflect the energy of its city—Smoky Citrus for Austin’s laid-back heat, Bold Garlic for Chicago’s strong, grounded character, and Bright Heat for Los Angeles’ fresh, vibrant vibe. The visual system blends bold typography, street-inspired graphics, and environmental placements to embed the brand directly into each city’s landscape. By pairing localized flavor profiles with expressive, place-based design, the campaign positions Cholula not just as a condiment but as a cultural staple that adapts to and celebrates the communities it serves.