Sarah Petty

LinkedIn: Sarah Petty Design

2026 National Student Show Award: Best of Interactive Design | Mobile App Design

Sarah Petty is a designer focused on branding and user-interaction design, with an interest in motion design. In her work, she enjoys defining clear systems and rules, then pushing those constraints across larger campaigns and multiple formats to explore how far an identity can span. Her focus is on building design systems that are functional, adaptable, and engaging. Outside of design, she enjoys journaling and working through her film watchlist.

Castello Cheese is a Danish dairy brand known for its wide range of crafted cheeses, from creamy brie to bold blue varieties. For this project, I created a refreshed visual direction that highlights Castello’s rich heritage and elevated flavors while making the brand feel modern and approachable through type and color choices. The system was designed to celebrate the artistry and craft at the heart of every Castello product.

The Missouri Botanical Garden is one of the oldest botanical institutions in the United States. This rebrand reimagines the garden’s identity to feel more organic and contemporary, aiming to engage a younger audience while honoring its legacy. Through a bright color palette and the integration of historical botanical illustrations, the system bridges past and present into a vibrant, unified brand.

Foundation is a budgeting app for college students that transforms financial management into an engaging, rewarding experience. The app uses gamified features and a city-building system, where users visually grow an environment as they develop healthier financial habits. Through an isometric illustration style, the app creates a playful yet structured interface that makes managing money feel intuitive and approachable.