Emma Ortiz

LinkedIn: Emma Ortiz

Graphis New Talent Awards 2025: Gold | Publication
Graphis New Talent Awards 2024: Silver | Editorial Illustration
2025 National Student Show: Junior Portfolio Finalist

I'm a graphic designer focused on brand identity, publications and illustration. I also have a passion for concept development and storytelling. I especially love it when I get the chance to work with analog media and use them to add depth and uniqueness to my designs. When I'm not designing, you can find me tuning into Survivor or getting my hands dirty in the printmaking studio!

Castello Cheese is a Danish dairy brand known for its wide range of crafted cheeses, from creamy brie to bold blue varieties. For this project, I created a refreshed visual direction that highlights Castello’s rich heritage and elevated flavors while making the brand feel modern and approachable through type and color choices. The system was designed to celebrate the artistry and craft at the heart of every Castello product.

The Museum of Fine Arts, Houston, is the second-largest museum in the U.S. with over 80,000 artworks, and deserves an elevated design system. I chose a bold serif typeface with painterly curves for the type, and used the museum's architecture and colorful installations as inspiration for the logo and color palette. Together, these elements highlight their expansive and diverse collection. 

For this project, I rebranded the Italian chain restaurant, 'SPIN! Pizza'. The logo and design patterns are inspired by early modern Italian design from the 1930s. I used simple, playful shapes to match SPIN! Pizza's values and identity as a brand.