Logan is facing forward and smiling.
Logan Neilson

LinkedIn: Logan Neilson

Logan Neilson is a graphic designer and illustrator who creates thoughtful, cohesive work across print and digital platforms. Neilson enjoys balancing creativity with structure, bringing ideas to life while maintaining strong brand consistency and attention to detail. Neilson's experience spans both fast-paced design environments and freelance work, shaping a flexible and intentional approach.
Through the Communication Design program at the UNT, Neilson has built a strong foundation in typography, branding, and design problem-solving. Outside of work, Neilson spends time illustrating and is currently developing a client’s children’s book. Neilson is also active in local art communities, volunteering at art markets, collecting prints and finding inspiration in the work of other artists.

Toys R Us visual system

Toys “R” Us explores how the store experience can feel more immersive and playful for a new generation. The challenge was to refresh a well-known brand while holding on to its sense of nostalgia. The visual system uses bright colors, rounded shapes, and star elements to capture a sense of discovery, supported by simple wayfinding and interactive moments that encourage exploration. The final outcome spans storefront design, in-store graphics, apparel, and digital touchpoints, creating a cohesive environment where play and navigation come together in a memorable way.
 
Rebranding for a card-collectors including card cases, scrapbooks and printed materials in purple, orange and gray.
VaultWyrm is a branding project focused on creating a premium card-collecting supply brand for audiences drawn to tabletop games and fantasy subcultures. The challenge was to design a system that feels elevated and refined while still connected to the playful and immersive worlds of DND and trading card games.
 
The visual language draws from rich textures, bold color palettes, and a dragon-inspired mark that reflects themes of rarity and collection. Materials and finishes are designed to feel tactile and durable, reinforcing a sense of value and care for the objects they hold.
 
The final outcome spans packaging, accessories, and branded products, creating an identity that blends fantasy with a more premium and collectible-focused experience.
 
Rebranding of the visuals for a color pigmenting company including the logo, signage and printed materials.
Sparxell is a branding project focused on redefining the identity of a UK-based biodegradable pigment company. The challenge was to create a stronger, more recognizable brand while balancing the wide range of industries the product serves, from textiles to packaging and beyond.
 
The visual language draws from organic forms and a DNA-inspired mark, reflecting both the scientific foundation and natural origins of the pigments. A bright, adaptable color system highlights versatility, while clean layouts help maintain clarity across different applications.
 
The final outcome spans packaging, product labels, apparel, and transport graphics, bringing the system together into a unified brand that can adapt seamlessly across different industries and contexts.