University of North Texas 
Rachel Felner
LinkedIn: Rachel Felner
As a graphic designer, I am fascinated by how design can tell stories, solve problems,
and ignite that spark of curiosity in people, especially through brand identity and
web design.
As a young creative, I take a “leave no stone unturned” approach, experimenting with
new materials, methods, and unexpected mediums. I like to think of every design challenge
as a cake: sure, it needs to look delicious, but the real magic is in the ingredients
and the process that holds it all together, which truly make or break it. I’ve learned
many important lessons during my time at UNT and am excited to continue to explore
unexpected creative endeavors in the world beyond!
This app imagines what a calendar and air quality app might look like for the post-nuclear
futurist world of Studio Ghibli’s film “Nausicaä of the Valley of the Wind.” The design
solution creates a visual system that displays the toxic spores in the air and important
data using color and dynamic animation.
This rebrand for Ben & Jerry’s takes inspiration from their core messaging and reputation
for activism, looking towards iconic 1960s and ’70s poster design in a contemporary
way to offer peace, love & ice cream to everybody. The brand refresh highlights Ben
& Jerry’s passion for giving back to the world in meaningful ways while having fun
and being colorful.
This rebrand for Gymshark gives a new life to their brand presentation that reflects
their product reputation and dedicated customer culture. Color, image, and texture,
as well as the new tagline “bodies that never stop,” were created to shift the visual
presentation of the brand and refocus Gymshark as a top athletic wear brand.
This publication for American Girl’s “The Care and Keeping of You” combines analog
and digital design processes. Geared towards young pre-teens approaching puberty in
an accurate yet light-hearted way was important, so yarn was used to reference body
hair in a playful way for both typography and illustration. This publication offers
a special edition of the book with reimagined illustrations from the beloved original
book.