Ashley F. Egger

LinkedIn: Ashley Egger

Ashley is a designer who prioritizes conceptual storytelling through wordplay, evocative typography, and compelling compositions. She is drawn to art direction and the visual systems that enhance a well-rounded campaign. Ashley strives for her designs to resonate on emotional and intellectual levels, grounding her strategies in subconscious psychological needs for the target audience. When she's not designing, you may find her performing in improv or local theatre productions. Also fervently obsessed with 1980s alternative music and culture, Ashley occasionally moonlights as a passionate dancer at the local postpunk music nights.

Redesign of the Meals on Wheels brand in greens and orange.

This branding and advertising campaign was designed to increase volunteer engagement for Meals on Wheels, with a focus on adults approaching retirement who have the time, resources and experience to make a meaningful impact. Meals on Wheels provides nutritious meals and vital social connection for older adults and people with disabilities who may be at risk of isolation.

The campaign encourages potential volunteers to recognize the role community support plays in all of our lives, highlighting how circumstances can change and how anyone may one day depend on the care of others. Beginning with a refreshed logo, the visual identity emphasizes the idea that food and community are inseparable. Advertisements feature original art direction and photography centered on a distinctive typographic system created from food, reinforcing the organization's mission in a memorable and approachable way.

Inspired by the circular forms of plates and wheels, the identity system symbolizes nourishment, connection and the continuous cycle of giving and receiving support. Together, these elements create a more contemporary and engaging brand voice while underscoring Meals on Wheels' commitment to building stronger communities.

Digital and printed versions of a book about cheese with photos. This two-part project began with a major editorial publication dedicated to cheese. Designed as a 24-page spread coffee table book, this project guides the reader through global cheese culture in three parts, intermittently spliced with dedicated cheese selections, their respective history, and pairings. The design was inspired by classic cheese motifs in mind, from the justified type broken up by circular Swiss holes, to the condensed header typeface juxtaposed with circular letter Os. The physical publication concludes with a censored image of the Sardinian cheese, Casu Marzu, and a QR code to its own dedicated digital publication that walks the reader through its controversial history and culture.