Rebecca Dugan

LinkedIn: Rebecca Dugan
Best of Senior Portfolio at the 2026 National Student Show & Conference: Silver Award
Featured by GDUSA 2026 Students to Watch
Best Annual Report for the 2025 National Student Show, Graphis Awards: Gold x1, Silver x3

Rebecca Dugan is an imaginative designer, passionate about crafting conceptually rich visual storytelling, whether she is designing for print or digital platforms or getting back to basics with a pencil and sketchbook. She is skilled in digital tools but also energized by hands-on experimentation with pens, paints, and non-traditional materials. Outside of design, she's curling up with a good book, practicing with watercolor paints, or experimenting with new recipes in the kitchen.

This campaign repositions Fossil Era as more than an online fossil retailer, presenting itself as a resource where geologists and outdoorsmen alike can become their own experts. Fossil Era is committed to resourcing premium specimens for those seeking a new obsession, and in this expansion, prioritizes premium packaging, items for geological expeditions, and a streamlined website experience. The new visual identity is inspired by the language of the outdoors, fossils, and geological documentation. An abstracted photo stylization evokes the awe and complexity of the earth, shifting the brand towards a broader outdoor lifestyle identity rather than a singular focus on crystals, rocks and fossils.

This project centers on rebranding and realigning the identity of the Greenbrier Resort, translating the vibrancy and character of its interiors and guest experience into a cohesive visual system. Promising an elevated wonderland for adults and their families, this campaign highlights even the smallest touchpoints, from curated publication to customized packaging. The resulting identity draws from the resort's eclectic palette and patterns, balanced with a contemporary approach to layout and a more refined typographic system. Greenbrier becomes more than a destination, but it is where every detail is thoughtfully considered, and life feels like a dream.

Tazo Tea centers around creating and sharing herbal teas from around the world. This campaign expands TAZO's product into canned iced tea drinks that can be easily taken on the go. The visual identity builds on TAZO's minimalist use of space and type, while introducing expressive watercolor-painted fruit that feels just as refreshing and thirst-quenching as the drink itself.