Lauren Dean

LinkedIn: Lauren Dean
PRINT Magazine Awards: 1st Place Student Annual Report
Graphis New Talent: 1 Silver & 1 Honorable Mention
Fort Worth American Advertisement Awards: Work Selected & Displayed

Lauren Dean is an award-winning and dedicated designer. Her work is rooted in intentional systems and disciplined design thinking. She prioritizes strong typography, structured grids, and clear visual hierarchy to create work that feels refined, cohesive, and purposeful. She's drawn to projects where clarity and strategy guide every decision, ensuring that visual communication supports both functionality and long-term impact. Her work has been recognized and displayed by Graphis, PRINT Magazine, and the Fort Worth American Advertising Awards.

A full brand identity campaign for the Portland Reign sports team, developed as a speculative professional football franchise for the XFL. The identity centers on the name Reign, a name that communicates power, authority, and dominance while referencing the Pacific Northwest’s climate. This dual meaning grounds the team in its environment while reinforcing a sense of competitive ambition. The visual system uses a high-contrast palette of black and electric blue to convey intensity and energy, paired with sharp, bold typography and dynamic graphic elements. The result is a contemporary, performance-driven identity designed to scale consistently across physical and digital touchpoints.

An advertising campaign for CamelBak drinks focused on communicating the brand’s versatility across environments. The campaign uses a literal yet unexpected visual metaphor, placing CamelBak packs directly onto camels to reinforce the brand name while referencing endurance and hydration. Each execution pairs product and environment to express versatility across landscapes.

Branding campaign for facial products. A rebrand for Mario Badescu is designed to elevate the brand through a refined, sophisticated visual system while honoring its heritage and European roots. The redesign refines the logo and reimagines packaging into a more cohesive, elevated system. Minimal typography, a restrained color palette, and intentional use of negative space create clarity and balance, reflecting the brand’s ingredient-led philosophy. Soft color and editorial composition introduce a more premium feel while maintaining trust.