Wyatt G. Day

LinkedIn: Wyatt G. Day

Wyatt Day is a creative designer, illustrator, and writer. He works to find the best way to tell a story through visuals that best represents a brand, a product, or a publication. His strength lies in illustration, both traditional and digital, as well as analog design, utilizing experimental photography and materials to create assets and typography that best suit a client's needs. Outside of his design work, you can likely find him listening to a book, discussing writing and storytelling techniques or working on his own writings. 

Not one campaign alone, but some of the different publication projects done for various books. In the top left, is a cover redesign for "The Great Gatsby" novel, which uses not only the iconic art deco design style that the book exemplifies, but also story elements, including a martini glass to represent the role that drinking played in the book, as well as the green lime garnish. The picture on the top right is another cover redesign of the first book in the Ranger's Apprentice series, "The Ruins of Gorlan." A hand-drawn charcoal illustration is combined with Photoshop edits to create the cloaked silhouette of the series' titular ranger surrounding the medieval kingdom, which he is tasked to protect. The bottom row includes spreads alongside a cover redesign of the "Strange Case of Dr. Jekyll and Mr. Hyde" Gothic novella, which uses special broken-up text and rough-drawn texture to emphasize the decreasing mental stability of the titular character throughout the book as he fights to maintain control of himself. 

This project was a campaign centered around redesigning the album art and many of the accompanying brand extensions that would match it. The album, "Hawaii: Part II," is from the band Miracle Musical and features a myriad of different musical genres and sounds tied together with oceanic themes and a somber story of love, loss and struggle. The main crux of the project was to make a design system centered around analog typeography, in this case, liquid. The project involved extensive experimentation with photography, starting with water in a glass dish, combining it with a variety of different liquids, frozen letters and ripples. The final result comes from using clear Elmer's glue and mineral oil on acrylic glass, set an inch above a white surface, with lights set on either side using gels of different colors.

This project was a brand refresh of Crayola, centered around bringing their design system into the modern day without losing brand equity or friendliness. It was important for a brand with such a long history and a positive image that this redesign be capable of still standing beside Crayola's previous work. This included a new logo and a mix of digital and handmade mockups of possible packaging or brand extensions likely for the company to use. The main focus was the logo and set of crayons, markers, and colored pencils as being the biggest products from the company.