Christina is facing forward and smiling.
Christina Pearson Cross

LinkedIn: Christina Cross
AAF 2026 National ADDY: Special Judge's Choice Award and Gold ADDY for Print Advertising Campaign
Dallas American Advertising Awards: Gold | Campaign
District 10 American Advertising Awards: Judge’s Choice & Silver | Campaign
National Student Show 2026: Best of General Design | Posters
National ADDY® Award in the 2026 American Advertising Awards

I focus on branding, campaigns, packaging and visual systems. My work starts with the concept, understanding the idea at its core, and building a clear, cohesive identity from which it can live across multiple touchpoints. I approach each project through research, concept development, and iteration, with a focus on building systems rather than isolated visuals. Through freelance and marketing work, I’ve developed experience translating brand goals into visual solutions across both print and digital platforms. I’m especially interested in how design can bridge the gap between what a brand intends to say and how it’s actually experienced.
 
I started out as a studio artist, and that foundation still shapes how I think. Painting and drawing taught me how to see ideas before they fully exist and how to develop them with intention. Outside of design, I enjoy reading, being outdoors and finding inspiration in everyday moments.

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AAF 2026 National ADDY: Special Judge's Choice Award and Gold ADDY for Print Advertising CampaignNational ADDY® Award in the 2026 American Advertising Awards
Alaska Airlines and Hawaiian Airlines recently came together under a shared parent company, creating an opportunity to visually represent their partnership. This campaign explores that relationship by blending the distinct environments of Alaska and Hawaii into playful, unexpected scenarios. The focus was on creating memorable, hyper-real imagery that highlights both brands without merging their identities. By contrasting climates, landscapes, and tone, the campaign communicates connection through visual storytelling rather than explanation, resulting in a concept that feels engaging, clear, and cohesive.
 
Various scenes in a gym. Planet Fitness is one of the largest and fastest-growing gym franchises in the world, with over 2,730 locations in the U.S. This rebrand leans into their name, taking the planet and space literally when it comes to colors, patterns, and logo. The focus was on bringing Planet Fitness into the modern world with design and language. The updated purple and yellow keep the brand equity and bring modernity. The new language takes Planet Fitness out of the meme world of the “Lunk Alarm” and strict rules. Instead, this positions them as inclusive and accepting.
 
Cerave redesign
 CeraVe is one of the most trusted and widely used skincare brands, known for its dermatologist-backed formulas and accessibility. This redesign focuses on evolving the packaging system to better reflect the care behind the product. The goal was to improve usability, sustainability, and clarity without losing the brand’s clinical trust. A refillable system introduces a hard outer shell with a flexible inner pouch, reducing waste and improving the user experience. The updated wordmark and refined layout simplify the visual system, creating a cleaner, more cohesive identity that aligns with how the brand is used every day.
 
All products were art directed and modeled in Blender, allowing for a fully realized and consistent system. Special thanks to Stephen Pearson (Blender Made Easy) for guidance and support throughout the modeling process.
 

 
""OrigamiUSA is an organization centered around the art of paper folding and creative expression. This poster campaign, Unfold Your Wings, translates that hands-on process into the design itself. With my project partner, William Anderson, we used cyanotype printing and folded paper. Each poster features a bird, butterfly, or plane to reinforce the idea of wings and movement. The final designs balance structure and unpredictability, reflecting the precision and creativity of origami.
 
""The Big Tex Choice Awards are a signature part of the State Fair of Texas, known for bold, over-the-top food creations. This packaging concept translates that energy into a frozen food line for retail. Working within Matchbox Studio’s established branding, I extended their system of bold typography, vibrant colors, and recognizable logo into a cohesive packaging format. The result is a playful, distinctly Texan system that captures the excitement of the fair while remaining clear and functional on the shelf.