Amanda Cole

LinkedIn: Amanda Cole

Hello, I’m Amanda Cole, a graphic designer and visual communicator from Fort Worth, Texas. I hold a Bachelor’s degree in Graphic Communications from the University of North Texas, with minors in Art History and Business Advertising.

My work focuses on advertising, digital media, and brand communication, with an emphasis on typography, composition, and clear visual storytelling. During my time at UNT, I developed a strong foundation in both conceptual thinking and technical execution, learning how to approach design as a system that connects ideas with people. Working across editorial, campaign, and interactive projects helped me become more confident in my ability to lead, collaborate, and design with intention.

Professionally, I’ve worked in newspaper layout, web publishing, and marketing design, collaborating with editors, creative teams, and clients to produce work under real deadlines. Alongside design, my experience in photography has strengthened my understanding of composition, lighting, and narrative, which continues to influence my process.

I’m seeking opportunities to contribute to a collaborative creative team where I can continue to grow as a designer and create thoughtful, effective work across print and digital media.

Crush on the Crux – Event Campaign

This project involved leading the concept, design, and execution of a full-scale event campaign for Movement Climbing, Yoga & Fitness. The objective was to increase event attendance and member engagement through a cohesive visual system applied across digital platforms, in-gym displays, and printed materials. I developed a playful yet structured visual identity that translated across social media images & video, physical posters, TV displays and app integration, ensuring consistent recognition at every touchpoint. The campaign displayed on-site at six locations resulted in over 400 attendees across two years and a significant increase in member sign-ups, demonstrating the ability to create a design that not only engages but drives measurable results.

Dyson – Goliath Campaign

This campaign addresses the challenge of differentiating a product line within a saturated retail environment while adhering to strict brand guidelines. The objective was to communicate power, precision, and innovation quickly and effectively. I developed a concept that compares classical sculpture to modern Dyson technology, creating a visual metaphor that is both striking and immediately understandable. The system scales across print, retail displays, and environmental graphics, using bold imagery and concise messaging to capture attention and reinforce product value in a competitive space.

Naked Juice — Redesign & Brand Extension

This project reimagines the Naked Juice brand to better communicate its core values of simplicity, transparency and freshness. The objective was to create a packaging system that allows consumers to quickly identify flavor and ingredients while standing out on the shelf. I developed a clean, minimal visual language with strong hierarchy and ingredient-driven imagery to improve clarity and usability. To extend the system, I art-directed and produced campaign visuals using 3D-rendered assets, allowing for precise control over composition and scalability across digital and print applications. The result is a cohesive, modern brand system that enhances both visual impact and communication.