Andrea Caballero

LinkedIn: Andrea Caballero

Andrea Caballero is a Mexican American Communication Design senior at the University of North Texas, with minors in Marketing and Art History, and a first-generation college graduate. She is a designer driven by a strong connection to music, culture, and visual storytelling, with a focus on creating work that connects with audiences.

Her creative practice explores how sound, identity, and emotion can influence visual design, with experience across digital media, including motion design and UX. She enjoys developing ideas from concept through execution and values collaboration, communication, and adaptability in creative environments.

Growing up around music, Andrea developed an early appreciation for both the creative and behind-the-scenes work that shapes how artists are experienced. This perspective continues to influence her interest in working within music and entertainment.

Outside of design, she enjoys going to concerts, collecting objects that visually inspire her, and spending time with her cats. Andrea is passionate about continuing to grow her skills and contributing to creative work that feels meaningful and culturally relevant.

This project is an interactive microsite designed in Figma to showcase the typeface Paquito by Indian Type Foundry. The site highlights the typeface’s variations, glyphs, and full character set through a clean and engaging visual system.

Motion plays a key role in the experience, with subtle animations built from the typeface’s letters and punctuation to bring its personality to life. The microsite also includes both light and dark modes, allowing the typeface to be experienced in different visual contexts.

This campaign repositions Beats as an emotional, shared experience rather than just a product. It centers on the idea that music, like love, is meant to be felt and shared. The visuals use black-and-white imagery of women embracing, contrasted with bold red Beats products to create a strong emotional and visual focus. Handwritten, analog elements are layered throughout to add a sense of intimacy and personal connection, reinforcing the idea of music as something deeply human and expressive.

This editorial project showcases the work of Jack Bridgland through a series of bold, visually driven spreads. Inspired by his Y2K-influenced style, the layouts pair striking imagery with expressive typography to amplify the energy of the photographs.

The design includes three cohesive spreads, featuring consistent typographic elements such as custom drop caps that connect back to the opening nameplate. This creates a unified visual system while allowing the imagery to remain the focal point.