Sophia Bryant

LinkedIn: Sophia Bryant
2026 GDUSA Student to Watch
Logo Featured in 2026 National Student Show
2024 Graphis Honorable Mention

Sophia is an aspiring graphic designer with a love for turning ideas into intentional, meaningful visuals. She approaches design as a way to shape meaning, evoke emotion, and bring clarity through thoughtful storytelling and form. Especially drawn to branding and typography, Sophia thrives on combining strategy, narrative, and visual expression into coherent, memorable systems. Beyond her career, she's taking care of her many houseplants or working on another personal craft project while binging her favorite TV shows.

This campaign reimagines Vaseline for a new generation, bridging the brand's trusted heritage with the expressive, skin-first values of Generation Z. Rooted in Vaseline's commitment to skin health, the concept expands into a new category by introducing Vaseline Beauty, a sub-brand featuring a skin tint, crème blush, and lip glaze that blend makeup with skincare. The visual identity honors the iconic blue palette while embracing brighter tones and a nostalgic serif typeface to balance heritage and youth. More than a product launch, this campaign repositions Vaseline as a brand that empowers a new generation to explore beauty on their own terms.

This project focuses on creating a more cohesive brand identity for FRESH by Brookshire's, bringing a lush experience into the grocery store rooted in quality, curiosity, and community. Guided by the motto "Share the Wonders of Food," the identity system uses a cohesive and flexible visual system that celebrates the diversity of fresh ingredients and specialty goods, inviting customers to see grocery shopping as something worth savoring. Beyond the shelves, FRESH fosters connection through large community events featuring local music, vendors, and plenty of food, reinforcing the idea that great food is best enjoyed together.

This project focuses on designing a calendar app for Pelican Town, expanding on the cozy, laid-back world of Stardew Valley. The concept brings the game's charm into a functional experience through a community page to interact with villagers, a calendar of daily events and seasonal holidays, and a main dashboard with a to-do list to keep tasks organized throughout the day.