Myles Bradford

LinkedIn: Myles Bradford

Myles Bradford is a designer who approaches each project as a problem to solve through clear, purposeful visual communication. His process is rooted in research and concept development, allowing him to create work that is both engaging and effective. He works across advertising, publication design, and brand identity, with interests ranging from automotive culture to consumer and nonprofit projects. Outside of design, he enjoys climbing, reading, and spending time with family. His work has been recognized by Graphis and the Fort Worth American Advertising Awards.

This campaign sought to take the existing identity of Audio-Technica and push it further to better compete and reach a wider audience. The campaign focused on elevating key elements and crafting advertising that highlighted different product lines and tiers for every level of consumer and creator. By introducing a more structured system of categorization (using the element icons), the campaign makes it easier for users to identify where they fit within the brand’s ecosystem. This approach not only simplifies product discovery but also reinforces the idea that high-quality audio is accessible to anyone at any stage or price point. Making the brand both more approachable and professional, bridging the gap between entry-level users and dedicated audiophiles.

In this two-part project, the goal was to redesign packaging for an established brand. Guided by research into the brand’s identity, product line, and audience, the redesign kept to the rooted identities of the client while seeking to change/improve the way customers interact with their products.  In the second phase, the task was to create a new product for the brand and design packaging for it, considering once again its audience, perception, and how it fits within the existing brand system.

2024 Graphis Honorable Mention x2, Recognized by American Advertising Federation, Fort Worth, Texas
This project centered around making a publication that, in design and topic, focused on a single, general topic. The subject aims to capture the raw intensity and unrestrained energy that defined the Group B rally era. The publication highlights not only the raw nature of the sport but also the iconic cars and notable drivers associated with it. Drawing inspiration from the layout and pacing of traditional automotive magazines, the final magazine combines dynamic typography and structured layouts to create an engaging, high-energy reading experience.