Sriya Vempati

Hello! I'm Sriya Vempati. I am a graphic designer and marketer. I am always looking for new ways to bring ideas to life through visuals that tell a story and make an impact. During my time at UNT, I have learned to be more confident in my skills and to not be afraid of trying something even if it wont be perfect the first time. My experience at UNT also shaped how I approach design, with both strategy and personality. Outside of design, my adventurous and ambitious nature, pushes me to try any new hobby or sport. 

 

The Urban Indian is an apparel brand that aims to bring Indian styles and culture to American urban street wear. The target audience includes Indian teens and young adults who are looking to show off Indian culture in casual clothing. The rebrand aims to add a little more Indian flair to the original brand. 

Brand boards showing products and  branding. The first board shows a tag, a scarf, a sweatshirt and the new logo. The second board displays the main typefaces that are used, the website landing page and a shopping bag. The third board shows the pattern, an example of advertising, another sweatshirt design, and the packaging.