Felicia Tshimanga

Hometown: Irving, Texas
Instagram: @Fable.Fae 
Website: Felicia Tshimanga

I’m Felicia, a graphic designer and illustrator passionate about bringing ideas to life through playful and imaginative design. I love using bold color palettes, whimsical elements, and thoughtful composition to tell visual stories that not only grab attention but also create meaningful connections. I approach each project with a blend of creativity and strategy, always aiming to make something both beautiful and impactful. When I’m not designing, you’ll find me reading a feel-good romance novel or curating my latest inspiration board on Pinterest. I'm always excited to grow, collaborate, and sprinkle a little extra magic into the world through design. 

Bigelow Tea is a family-owned American tea company that emphasizes quality, sustainability, and community-oriented values. My goal was to modernize the company's packaging for newer audiences while staying true to the brand's authenticity and core values for returning customers. This illustrative approach also lends a sense of warmth and familiarity, creating a cozy experience that invites customers to return. 

Bookworm is the ultimate companion for book lovers, helping you organize your reading list, track your progress, write thoughtful notes, and explore new titles. Whether you're a lifelong reader or just beginning your literary journey, Bookworm makes it easy to stay inspired and connected to the books you love.

This campaign highlights Kate Spade’s iconic brand identity within Airbnb-inspired settings, aiming to engage new audiences for a future collaboration. Using vibrant colors and a playful, imaginative style, I brought the Kate Spade aesthetic to life through a whimsical and immersive visual experience.