Prarthana is facing forward and smiling. She has dark hair and wears a dark shirt.
Prarthana Rathore

Hometown: Murphy, Texas
Website: Prarthana Rathore

I’m a graphic designer with a love for all things branding — from sketching out logos to building full identity systems. I started off drawing and painting as a kid, but eventually found my passion in design. I love creating work that not only stands out visually, but also resonates with people. When I’m not designing, you’ll probably find me at the gym or exploring new spots around Dallas. I’m always looking for ways to grow, and I’m excited to see what the future holds!

Four Images featuring a brand campaign. Image 1: A billboard with typography and the logo: Image 2: A variety of patches with fun taglines and logos. Image 3: A car with branded bumper stickers. Image 4: A branded hat pictured on a car with a plate of burger and fries.Love's Travel Stops & Country Stores was founded in 1964 by Tom and Judy Love in Oklahoma City, Oklahoma. Over the decades, Love's has expanded to offer showers, restaurants, retail goods and more. This project aimed to refresh the visual identity and appeal to a wider range of travelers, while still honoring the truck drivers who have long depended on this trusted stop. The typography and design elements incorporate subtle nods to nostalgia, paying homage to the brand’s long-standing history.

Four Images featuring some spreads from the publication.Casamigos is a premium tequila brand founded by George Clooney, Rand Gerber, and Mike Meldman, known for its smooth taste and refined production process. The goal of this project was to create a long-form publication that captured the brand’s liveliness and authenticity, reflecting its roots in friendship and craftsmanship. The spreads feature carefully curated photography, custom stamps, linear details, and sophisticated typography.

Three images featuring the brand. Image 1: Menu design. Image 2: Branded coasters. Image 3: Man in branded apronThe Cosmos is an imagined celestial-themed rooftop bar in Boulder, Colorado. With stunning views and hand-crafted cocktails, it offers an unforgettable experience where guests can unwind and enjoy the beauty of the night sky. By blending vintage and contemporary visuals with engaging copywriting, the project aimed to create a unique look and experience that sets it apart from other tourist destinations.