Instagram: Dani Valadéz
Website: Studio Valadéz
Hi, I'm Dani — a designer and photographer with a passion for graphic design. After a brief chapter in literary publishing, I returned to school to fully pursue design and haven’t looked back. I’m inspired by the way design shapes our world, and I hope to contribute meaningful, impactful work to this vibrant profession. As a first-generation Mexican American, I often draw on my cultural roots in my creative process, especially through hand lettering — blackletter in particular — and typographic design.
I'm married to my best friend, Abigail, and together we have a sweet Stabyhoun pup named Harper.
This image showcases a branding concept for "Fine Arts Cinema." It includes the logo,
a film journal spread featuring Robert Eggers, promotional posters for Paris, Texas
and Y2K, a mobile ticket and cinema app interface, and a popcorn cup with a menu.
The design combines modern and classic cinema elements.
With A1 Steak Sauce I wanted to focus on branding and packaging by elevating the brand
to a more sophisticated level akin to high cost whiskey branding. I did this by tapping
in to the brand’s royal roots and channeling that to bring A1 to a more elgant and
elevated place.
For this minor project, I designed a publication based on a pre-existing piece of
writing. Using typography, I created a chapbook — or poetry zine — where the visual
design reflects the tone and rhythm of the text to engage the reader. I printed the
final piece using risograph, overlaying pink and blue ink to highlight the overlapping
dialogue within the poem.
I created this major publication from start to finish. As an avid film watcher I wanted
to make a film journal that I would personally like to read. I opted to illustrate
the whole thing as it has always been a skill I didnt feel as confident in. Getting
out of my comfort zone proved to be very rewarding. I also took this opportunity
to use large format newsprint, something I always wanted to do. While this work didn't
win any awards nor was it sponsored, I was proud to experiment in new ways.