Samantha Freeman

Hometown: Coppell, Texas
Website: SamanthaFreemanTx.com

I'm Samantha, a purpose-driven designer and photographer born and raised in the Dallas-Forth Worth area. Over the past six years, I’ve deepened my passion for creative storytelling, raw innovation, and designing spaces that improve the human experience. I believe art is rooted in life, and my work is continually inspired by my community, my family, and the great outdoors. I’m especially passionate about blending diverse skill sets in collaborative environments to create meaningful moments of connection. Some different ways I express my creativity is through photography, hiking through new places, worship, and reorganizing my living room once a month.

I run my own photography business and you'll rarely find me without a glass of lemonade. Also, I could spend everyday at Six Flags Over Texas.

Mockups of redesigned Country Time Lemonade packaging, featuring bright yellow, pink, and green cans and tins with a modern, minimal pattern of citrus fruit outlines. The design emphasizes a fresh, playful look with the script 'Country Time' logo and bold, easy-to-read flavor labels. A reimagined identity of Country Time Lemonade, a nostalgic non-carbonated beverage brand, to refresh its visual presence and honor its strong heritage. The redesign balanced the brand’s warm, homemade feel with a modern visual system, appealing to a new generation of consumers while remaining true to Country Time’s legacy.

Various books. This vibrant and contemporary book series visually explores the nine Enneagram personality types through bold design and color. Each cover features striking geometric patterns and oversized numerals that correspond to a specific type, rendered in vivid hues such as pink, yellow, green and blue. Titles in the series include "The Moral Perfectionist," "The Supportive Advisor," "The Successful Achiever," "The Romantic Individualist," "The Investigative Thinker," "The Loyal Guardian," "The Entertaining Optimist," "The Protective Challenger" and "The Peaceful Mediator." The presentation showcases stacked book spines, back covers, close-up shots and a circular Enneagram map, offering a cohesive and engaging visual experience.

A series of styled mockups showing a publication titled 'Encore.' The design features vibrant layouts inspired by fan culture, including bold typography, playful colors, and lifestyle photography of young women surrounded by music memorabilia, posters, and records. A publication conceptualized, designed, and photographed to explore the societal impact of fangirls and concert culture over the past five years. Through a mix of articles, Q&As, and personal essays, the journal highlights the vibrant energy and creativity that defines fangirls, shedding light on their influential role in shaping music and media.

A cohesive brand identity presentation for Viola's House, featuring a bright color palette of magenta, lime green, and purple. A full rebrand of Viola’s House, an organization providing temporary housing and support services to expectant teenage mothers aged 18-24 in the Dallas area. The campaign seeks to create a visual identity fostering trust, unity, and comfort for the organization’s diverse services.

A bold brand identity for "Art Club" is shown across print and digital materials. The design features geometric patterns in blue, yellow, black, and white, with strong modern typography. Introducing Art Club, a collaborative studio space designed to foster creativity and community among artisans in the Dallas area. By emphasizing connection and collaboration, the campaign highlights the studio’s role as a hub for like-minded creatives to share ideas, learn new skills, and grow together.