Katheryn Cheung

Hometown: Fort Worth, Texas
Website: Katheryn Cheung

Katheryn Cheung is a versatile and creative visual concept developer with experience in social media advertising. Highly skilled in campaigning, UX/UI, stationery design, and social media posting. Always learning and intensely passionate about collaborating with a community.

"I began exploring graphic design and animation in 2018 during high school, where I gained experience in print and vinyl production, as well as digital and 3D animation. My passion for team-based fantasy games has always been a key source of creative drive and inspiration.

"Beyond gaming, I draw inspiration from various hobbies, including travel, film, lifestyle and gym routines, and home cooking. These interests fuel my creativity and enrich my design process."

A poster mocked-up against an industrial background. The poster displays a cold enviornment filled with a labrynth of staircases with no destinations or escapes as the paths lead off the poster. Also included is a man in a business suit pushing a boulder up the stairs, and a title reading "Severance Season 2 on Apple TV+".

"Severance" is a multi-season television series produced and streamed by Apple TV+ that started in 2022. The show follows employees at Lumon Industries who undergo a procedure that separates their work memories from their personal ones, creating two distinct selves: "innies," their work persona, and "outies," their personal persona, exploring the consequences of this radical work-life separation. This is a promotional campaign celebrating the newest season that begin at the beginning of 2025.

Photo of a square, black and white booklet. It's pages are bound by 3 silver bolts. The cover has a grunge and stencil-like font, and it reads "The End." “THE END” is an alternative heavy metal song composed by Lil Uzi Vert featuring Japanese metal band, BABYMETAL. This is a hand-crafted booklet composed of the lyrics to a song with organic, messy graphics, industrial binding, & typography to match the thematic energy of the song.

One open box with six decorative chocolates placed inside, as well as a blurb printed on the inside of the lid that reads "Our Story". As well as a second, closed box that is decorated with watercolor reminicent of the color of the ocean. Guylian is a Belgian chocolate brand and manufacturer best known for its seashell shaped pralines. The story of Guylian began after Guy and Liliane Foubert returned from a relaxing holiday on the Belgian coast and were inspired to create a chocolate souvenir. This campaign repackages the pralines into a luxurious specialty box that will be sold for a limited time at pop-up events held at the beach!

Roughly 7 IPhones laying diagonally, and the screens alternate between facing upward or downward. The screens visible showcase different pages of an app detail services that Sani Lodge provides. Sani Lodge is an indigenous-owned touring service located in Ecuador, that provides multi-day excursions in the Amazon Rainforest. Sani proudly employs sustainable tourism practices and profits of the lodge that go directly to local Amazonian Kichwa people and toward preserving the Yasuní National Park, a UNESCO Biosphere Reserve, where the site is located. Our solution revolves around a modern take on a rather grungy and gritty experience. I had the opportunity to work with Kari Kramer and Brennah Wagner on this project.

Two tall bags of dog food standing upright on two stair steps. Pup Culture is an exclusive canine supplies brand catering to upscale puppy parents who view their dogs as beloved family members. With a focus on quality, style and functionality, Pup Culture offers premium products that blend luxury with practicality, ensuring dogs and their owners enjoy the best of both worlds. The brand's signature packaging collection features a sleek, sporty design system that exudes sophistication while maintaining a playful edge. The clean lines, bold typography, and refined color palette make each product feel like an essential part of an active, modern lifestyle — perfect for the discerning pet owner who wants their pup to stand out with style and comfort.