Craig Smith

Hometown: Fort Worth, Texas

Visit Me Here: Website | LinkedIn

 

About: Craig Smith is a designer and art director based in Fort Worth, Texas, who specializes in advertising and branding, pushing the boundaries of storytelling through visuals to build better brands.

Fun Fact: When he's not designing, you can find him jamming out on his electric guitar and making art out of every medium possible.

 

 

Creative graphic design brand board illustrating a collection of vegan-themed advertising, including witty headlines in the top row and various ad displays in urban and digital formats in the bottom row.

Loma Linda is an industry-leading food brand that recently developed the plant-based chicken product, CHIK'N. The assignment was to develop an ad campaign that introduces CHIK'N to the world while dispelling common 
misconceptions about veganism.

A graphis design brand board displaying a pizza shop ad campaign, top row filled with ads boasting oversized pizzas, and the bottom row illustrating the ad's adaptability across a magazine, on a phone, and a city billboard.

Serious Pizza is a pizza shop known for its 30-inch pizzas. The assignment was to develop an ad campaign that promotes the shop to consumers and increases sales.

Graphic design brand board showcasing vibrant, colorful elements including a unique logo, package designs, mugs, and business cards, all adorned with fun graphical characters and abstract shapes.

An Imperfect World is an American based creative studio. The assignment was to create brand mascots and develop a visual identity for the brand.

A comprehensive brand board presenting the visual identity for a music venue, including a creative logo, an eye-catching poster, branded t-shirts, a ticket, and wristbands, unified by an artistic icon and logotype that echoes the architectural style of the music venue.

The Factory is a popular music venue and event space located in Deep Ellum, Dallas, Texas. The assignment was to develop a visual identity for the brand, capitalizing on the venue's architecture which promotes the raw experience of enjoying live music that The Factory is known for.

 

Colorful foil stamped traditional Korean dragon seals embellishing two instant ramen box packages.

Samyang Ramen is a leading Korean instant noodle brand. The assignment was to develop a new visual identity and redesign the package for Samyang Ramen to position the brand as the top Korean instant noodle product in North America.