Jordan Heath

Hometown: Fort Worth, Texas | Visit Me Here: Website | LinkedIn

About: Hi there! My name is Jordan, I'm a designer and Texan, born & raised. I find that the most meaningful and authentic aspects of life often come in forms that are rough around the edges, a bit dirty, and filled with imperfections. Because of this, I've cultivated a love for finding beauty in the ordinary. Over the course of my 4 years at UNT, I've developed a toolbox of skills to embrace design challenges head-on, creating impactful visual solutions that resonate with diverse audiences.

When I'm not immersed in the world of design, I'm finding way to break a sweat or spending way too long in a museum. Otherwise I'm winding down to some tunes by Khruangbin, Menahan Street Band, & A Tribe Called Quest.

Fun Fact: I made it to graduation without most of my professors figuring out I'm colorblind!

 

 

A collage of branding elements for a reimagined Casulo Hotel. A logo lockup, instagram ads, tile pattern, business collateral, hotel wayfinding signage, and website landing page.

Casulo Hotel is a boutique hotel in Austin, TX. Inspired by its Portuguese name meaning “cocoon,” the redesign of the hotel pays homage to Portuguese culture-with patterns and typography derived from Azulejo tiles and historic signage.  

An Under Armour ad campaign consisting of three different posters. From left to right, a shoe with a parachute stating "stick the landing," a shoe as a hot-air balloon stating "soar higher," and a shoe as a rockt stating "prepare to launch."

Under Armour's new HOVR technology makes runners feel and perform better with less fatigue, making every stride feel light and effortless, allowing you to break through plateaus and achieve what you once could not. the goal of these ads was to communicate their main qualities through an aura of larger-than-life compositions.   

A collage of different spreads and elements of a Summer Moon brand book publication. A photo of the cover and a spread reading "A labor of love spanning two genrations" with a photo behind it showcasing the coffee bean roasting process.

Summer Moon is a Texas based, family-owned coffee shop that is well known for their wood-fired coffee roasting process, using handmade brick roasters over Texas seasoned oak. The goal of this book was to highlight the qualities of their unique roasting process and communicate the impact that they have helped create on the communities around them. 

An image showcasing various screens from an app called Sproute. A headline reading, "Conquer carbon emissions. Together," followed by a pargraph reading, "Sproute is a navigational app that encourages eco-friendly forms of transit by providing a fun, welcoming community for commuters to connect and compete to reduce their carbon footprint."

Sproute is a navigational app that not only prioritizes sustainable forms of transit, but also creates a supportive and interactive community that encourages users to embrace sustainable transportation methods.  

 

A collage of branding elements for a reimagined Newark Liberty International Airport. A logo, icon system, interior screen signage, and outdoor poster advertising.

Liberty International Airport is a mega airport in Newark, NJ. It has been ranked last several years in a row in airport satisfaction studies by J.D. Power. With this in mind, The goal of this campaign was to reposition Liberty as the focal travel hub of the entire tri-state area - as the airport is conveniently closer to many popular destinations and landmarks than competing airports.