Share News: Market Your Message!

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General Information
Title II Requirements
How to request Marketing Support
Images & Videos Specifications

Services Provided
Posting Policy for the Art Building
Contact Information

General Information

Students, staff, faculty and alumni may send CVAD-related news or requests for marketing services in advance of your event whenever possible. "Old" news is generally not acceptable.

Important: These services and media are not open to entities external to UNT or the UNT College of Visual Arts and Design. External entities should contact the UNT Division of University Brand Strategy and Communications for information about advertising to UNT students, faculty, staff and alumni.

Please plan on allowing seven to 10 business days for your request to be completed. This advance notice helps ensure that requests are managed efficiently without disrupting current priorities and requests submitted before yours. 

Title II Requirements

Effective April 24, 2026, ADA Title II requires all digital content shared by UNT to meet accessibility standards, including WCAG 2.1 Level AA. This includes websites, services, systems, mobile apps and social media.
 
This applies not only to what we create, but also to what we repost or share through official accounts.
 
Important Note: If your personal or student organization posts do not meet accessibility standards, UNTCVAD accounts cannot share them.
 
Key requirements include adding alt text to images, providing accurate captions for videos, using clear, readable text and ensuring sufficient color contrast. The goal is simple: make sure everyone, including people who use screen readers or have visual or hearing impairments, can access and understand your content.
 

Make Your Post Eligible for Reposting

  • Add alternative text (alt text) to images and graphics. Write alt text that explains the purpose of the image, not just what it shows.
  • Caption all videos: Auto-captions are OK, but must be accurate.
  • Don’t rely on images alone: Include important details (date, time, location, links) in your caption with a call to action.
  • Use strong color contrast: Maintain at least a 4.5:1 contrast ratio between text and background. Use a free color contrast analyzer to verify your designs.
  • Write clear, descriptive captions: Avoid vague language and provide context.
  • Use descriptive links: Example: “Visit the CVAD News & Views website” instead of “click here.”
  • Use camelCase for hashtags and email addresses: Example: #FashionDesign, cvadAdvising@unt.edu.
  • Avoid text-heavy graphics: Keep designs readable and uncluttered. Put most of the text in your caption.
  • Want a repost? Make it accessible. No access = no share. Make this shareable: shows a hard-to-see image next to an easily read version. Make it accessible, then we'll share it.
    Want a repost? Make it accessible. No access = no share. Make this shareable: shows a hard-to-see image next to an easily read version. Make it accessible, then we'll share it.

How to Request CVAD Marketing Support

Email cvad.Information@unt.edu with "REQUEST" as the first word of your subject line, followed by the topic.

Example (yes, capital letters)

  • REQUEST: [name of department/office], [topic or type of service needed]
    • REQUEST: Art History, news story, digital signs and social media posts

Attach your images, Word documents, etc., and include complete information about your news, event or other request, including the suggested headline, event information, such as date, time, place, and names of participants. For large files that are too big for email, send a link to SharePoint.

Important: Please extract pertinent information from any links you may have; do not send links for Marketing to research or curate your news.

  • Include the date you want your request fulfilled, such as "Requested Deadline: [insert a date]." Please plan on seven to 10 days for your request to be completed.
  • State precisely what you're requesting: a news story, a social media post, a slide on the Art Building signs, paid advertising, etc. At least one image must accompany all requests, e.g., a portrait of the speaker, artist or person in the news, a book cover, etc. Be sure to send captions for social media requests. Alternative text must also be sent to describe submitted images. 
  • For updates to web pages: 1) Please include the URL of the page(s) to be edited. 2) then, copy the page content to a Word document, and 3) track changes to indicate what needs to be edited. Note: The associate dean for academic and student affairs must approve changes or edits to academic content.
      • For updates to academic content (content covered in the UNT catalog) on the CVAD.unt.edu website: first, route your proposed changes to Dr. Heidi Strobel, Heidi.Strobel@unt.edu. Once approved, Dr. Strobel will send the approved content to the Marketing Office.
      • Note: Dr. Strobel must approve all videos before they can be uploaded.

Images & Video Technical Specifications

If you have images or video, follow the image and video technical specifications on the CVAD Technical Specifications page. Attach your images (.jpg, .png, .mp4 or .tiff), a text document (.docx or .rtf) or a link to SharePoint to the email.

  • Important: All videos for the CVAD websites or social media must be approved by Dr. Heidi Strobel before they can be uploaded. Be sure to include your proposed caption (up to 5,000 characters) for the video when you submit it to Dr. Strobel.
  • Portraits for the CVAD directory pages should be in color, square, high resolution, 1080 x 1080 pixels and show only the head and shoulders. Professional or business casual attire is recommended.

Services Provided

Services are provided only for CVAD Students, Staff, Faculty and Alumni.

  • Posting of news content and images on the CVAD News and Views Newsfeed.
  • Promotion of CVAD news to the UNT Division of University Brand Strategy and Communications — for news with a broader appeal.
  • Adding your event to the CVAD Upcoming Events calendar
  • Reviewing for UNT and CVAD branding compliance before publication.
  • Placing paid advertising with funds (chart string) you provide.
  • Posting to Facebook, Instagram, YouTube, and the Interior Design Blog
  • Posting to the Art Building digital signs
  • Updating CVAD.unt.edu or other UNT websites —
    • First, obtain your chair/department head's approval, then route your request to Dr. Heidi Strobel, associate dean for academic and student affairs and copy your chair/department head. Do not copy Marketing. Dr. Strobel will email your request to the Marketing office once she approves it.
    • Website Updates: View the Website Update Guidance.
    • Dr. Strobel will send the approved content to the Marketing Office.
    • Updates to faculty, staff and administrator directory pages do not require Dr. Strobel's review or approval; send those directly to CVAD.Information@unt.edu.
  • Photography support — photo appointments depend on the photographer's availability.
    • Spring 2026
      Photographer 1
      Monday: 11:30 a.m.–2:50 p.m.
      Wednesday: 11:30 a.m.–1 p.m.
      Thursday: 5:30–7 p.m.
      Friday: 8:30 a.m.–noon
    • No summer hours are scheduled at this time.
  • Obtaining UNT permission for third-party videography in the Art Building, Art Annex or Texas Fashion Collection and insurance verification in coordination with the UNT Division of University Brand Strategy and Communications and the UNT Office of General Counsel.
  • Obtaining UNT approval for media visits in the Art Building, Art Annex or Texas Fashion Collection; media escorts are required by UNT.
  • Other: Need something else not listed here? Email cvad.Information@unt.edu and describe how we can help.

Posting Policy

In accordance with UNT Policy 11.003: Signs, Posters and Advertisements, there may be no posting of flyers, posters, showcards, etc., except in designated areas. Nothing may be posted on doors, walls, windows, trees, or other surfaces on the campus. College faculty and staff, as well as grounds and building custodial personnel, will routinely remove all such materials.

The Art Building has public bulletin boards above all trash/recycling stations throughout. Obtain approval in the Dean's Office, Art Building, Room 101.

  • Before hanging any materials on the board, you must take them to the CVAD Dean's Office. Each item will be stamped "approved" and assigned a "remove by" date.
  • Any posted item without approval will be removed and discarded. Any item in an alternative location will be removed and discarded.

Upon request, a copy of the CVAD Policy is available in the Dean's Office, located in the Art Building, Room 101.

Contact Information