Aurora Schafer

Hometown: Grapevine, Texas
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LinkedIn: Aurora Schafer
Website: Aurora Schafer

I'm Aurora Schafer, a perceptive creative and graphic designer. My biggest inspiration is the world around me, my experiences, and the stories I’ve been told. I approach design solutions with a sensitivity to the people viewing my work and their experiences, as well as the world my work goes out into. Through design, I hope to communicate messages that connect to people on a human level. I'm always ready for the next adventure, and am excited to see where my design journey will take me in life!

Five images of the Victims First: Annual Report 2022: front and back cover, mission statement, crime statistics, donation impact with protest photo, and a U.S. donation map. 2022 Annual Report design for Victims First, a nonprofit organization that aids victims, loved ones, and communities in the aftermath of mass casualty events. Through the use of a high-contrast limited color palette, halftone photos, sturdy typography, and airy layouts, this annual report is emotionally impactful. A sense of quiet impact is evoked, allowing for the cause to be the primary focus, rather than the visuals.

Six images of Cavender’s branding: western-style logo, illustrated shopping bag, textured tag, patterned tissue in boot boxes, illustrated boot box, and a lookbook with the phrase “rugged by design.” A brand campaign for Cavender's, a retailer and craft boot company specializing in authentic boots and western wear. Through rugged textures, colors, and imagery paired with Western-inspired typography, this rebrand elevates Cavender’s image as authentically Western and modern. Includes a primary and secondary logo, lookbook spreads, packaging design, custom illustrations, and social media advertisments.

Five images showing Aerosphere website design: homepage flats, logo over a spherical treehouse, desktop and mobile mockups of the amenities page, and a booking page mockup. Aerosphere, previously known as Free Spirit Spheres is an elevated treehouse hotel experience located in the forests of Canada. This web redesign includes a more focused and easy-to-navigate structure and a showcase of the unique features of this nature getaway. The use of rounded forms and typography reflects the geometry of the treehouses, while also creating a sense of calm. The airy layouts and hairline graphic elements create a serene feel that aligns with the location’s ambiance. Contributed to the overall visual system and graphic elements, layout of the website, and prototyping. In collaboration with group members Lauren Hinson, Ylliana Larsen, and Daniel Mejia.

Three images: a poster for frequent flyer travel kits with bold text and a plane illustration, a Fuji Five Lakes eyeshadow palette with location art, and a facial mist bottle with a plane pattern and product info. A brand campaign for Nomad Cosmetics, a brand that creates makeup inspired by and for travelers. This includes makeup palettes inspired by locations around the world and frequent flyer kits. The rebrand is inspired by 60s airline design. Assets include packaging, website homepage, and poster advertisment.

Three images: a vertical booklet mockup with bold chorus lyrics, a spread layout featuring romantic, swirling verse typography, and a final page with large sparkly text reading "everybody's falling in love, but me." A typographic lyric booklet inspired by the song “Falling Behind” by Laufey. The use of a romantic script paired with a whimsical sans serif and airy layouts evokes the feelings of being hopeless romantic and reflects the soft, melodic sound of the song.