Hometown: Fort Worth, Texas
Instagram: @Annabelle_Creative
Portfolio: Annabelle Neher
Hi! I’m Annabelle Neher, a lover of the outdoors, movies, reading, and all things design. I’ve always been passionate about art and creativity, and I’ve found real joy in learning how to bring ideas to life for others through design. Empathy is at the heart of my process. I strive to understand my audience as deeply as possible, and I let that connection guide every creative decision. Spontaneity and exploration are defining traits in both my life and my design approach! I believe the best ideas come from being curious, trying everything, and never dismissing a concept before giving it a shot. As a designer, my goal is to spark conversation, represent brands and ideas in ways that feel authentic and dynamic, and ultimately create work that leaves a lasting impact.
Unclaimed Baggage is a retail company that purchases lost or unclaimed airline luggage
and resells the contents in their Alabama store and online. This newspaper ad campaign
uses illustrated vintage luggage tags as a visual motif, each listing an eclectic
mix of items found at Unclaimed Baggage which range from everyday tech to the utterly
bizarre. The campaigns taglines play on the contrast between the ordinary and the
outrageous, sparking curiosity and wonder about what treasures lie inside each lost
bag. This campaign won a Crystal Award at the Fort Worth, Texas, ADDYs.
This campaign is designed to demystify NASA's Citizen Science programs and invite
people of all backgrounds to contribute to real scientific discovery in fun, accessible,
and rewarding ways. It combines a gamified mobile app, a nationwide ad campaign, and
bold, mission-inspired merchandise to show that science is not just confined to labs
with professional scientists, but that it’s in your hands.