

Hometown: Fort Worth, Texas
Instagram: @Annabelle_Creative
Portfolio: Annabelle Neher
Hi! I’m Annabelle Neher, a lover of the outdoors, movies, reading, and all things design. I’ve always been passionate about art and creativity, and I’ve found real joy in learning how to bring ideas to life for others through design. Empathy is at the heart of my process. I strive to understand my audience as deeply as possible, and I let that connection guide every creative decision. Spontaneity and exploration are defining traits in both my life and my design approach! I believe the best ideas come from being curious, trying everything, and never dismissing a concept before giving it a shot. As a designer, my goal is to spark conversation, represent brands and ideas in ways that feel authentic and dynamic, and ultimately create work that leaves a lasting impact.
Unclaimed Baggage is a retail company that purchases lost or unclaimed airline luggage
and resells the contents in their Alabama store and online. This newspaper ad campaign
uses illustrated vintage luggage tags as a visual motif, each listing an eclectic
mix of items found at Unclaimed Baggage which range from everyday tech to the utterly
bizarre. The campaigns taglines play on the contrast between the ordinary and the
outrageous, sparking curiosity and wonder about what treasures lie inside each lost
bag. This campaign won a Crystal Award at the Fort Worth, Texas, ADDYs.
This campaign is designed to demystify NASA's Citizen Science programs and invite
people of all backgrounds to contribute to real scientific discovery in fun, accessible,
and rewarding ways. It combines a gamified mobile app, a nationwide ad campaign, and
bold, mission-inspired merchandise to show that science is not just confined to labs
with professional scientists, but that it’s in your hands.

The Cube Houses in Rotterdam, Netherlands, are a striking set of innovative, tilted
cube-shaped homes designed by architect Piet Blom to resemble an abstract forest,
with each house representing a tree. This website redesign aims to allow the unconventional
display of the homes and allows space for the user to easily find information about
how to book a stay at the Rotterdam Kubus homes.
ABC Mouse is a comprehensive early learning app that offers interactive games, lessons,
and activities across subjects like reading, math and science for children ages 2–8.
This rebrand addresses the concerns of Gen Z and Millennial parents who are wary of
screen time for their kids by creating a less addictive interface, featuring softer
colors and more subdued illustrations to foster a calmer, more balanced learning environment.