Sophia Martinez

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Since my youth, I have always had a passion for creativity and started digital art ever since I was 11. I decided to transfer that into graphic design and realized how much I love it. 

 

This publication project aims to raise awareness about dyslexia, targeting both dyslexic and non-dyslexic individuals. The goal is to present an informative, well-organized, and respectful template that sheds light on the reality of dyslexia. The book features a vibrant, attention-catching design intended to inspire readers to better understand and engage with the topic. This publication earned a Graphis Honorable Mention in 2022.

Wooly is an interactive and tracking-based app designed to help users learn how to crochet and stay on top of their projects. The goal is to create a user-friendly experience that’s easy to navigate and manage. The design takes inspiration from a vintage aesthetic, featuring warm shades of orange and circular patterns for a lively, eye-catching look. This approach makes the app both visually appealing and convenient for crochet enthusiasts of all skill levels.

This project was a rebrand of Maine Root, a beverage company best known for its organic, hand-crafted sodas, especially its signature Root Beer. Founded in Portland, Maine, Maine Root prides itself on using fair-trade organic ingredients and pure cane sugar, delivering a natural, high-quality taste in every bottle. The new design direction highlights the brand’s approachable and down-to-earth personality, emphasizing its role as a healthier alternative. Nature-inspired elements were incorporated to reflect the organic ingredients and reinforce the brand’s charm and visual appeal.

This project is a rebranding of the headphone brand Skullcandy. Founded in 2003 by Rick Alden in Park City, Utah, Skullcandy quickly gained recognition for its bold designs and youth-driven marketing, especially within the action sports community. For this rebrand, I chose to highlight the “candy” aspect of the name by introducing vibrant gradients and playful colors, giving the brand a more energetic and eye-catching feel. The design embraces an “out-of-this-world” concept, capturing the immersive and emotional experience that music can bring. Abstract elements were added to enhance this otherworldly aesthetic and push the brand into a more expressive and imaginative direction.

Costa Verde is a tropical, aviation-themed hotel in Costa Rica where guests can stay in real airplanes that have been transformed into unique rooms. This was a collaborative team project where I worked alongside talented classmates, Stephanie Mylonas, Rylee Armstrong, and Celestine Pileri to redesign the hotel's website. Our goal was to improve its overall look and feel, presenting the brand in a more professional and engaging way. As we explored the original site, we saw a major opportunity to highlight the hotel’s most unique feature: the plane rooms. While the natural surroundings are also a big part of Costa Verde’s charm, we decided to center the design around the aircraft experience, using plane-inspired visuals and themes to grab attention and draw in viewers. Our project earned an Honorable Mention in the 2023 Graphis New Talent Awards.