Zoey Long

Hometown: Keller, Texas
LinkedIn: Zoey Long
Website: Zoey Long

Hi, I'm Zoey Long, an ever-evolving graphic designer and artist with a background in fine arts. Growing up, I immersed myself in drawing and painting mediums, experimenting with pastels, oils, and everything in between. I wanted to express myself beyond the confines of school. My early experience with traditional media has and continues to shape my design approach, especially in how I think about composition, color, and storytelling. When I discovered graphic design, it felt like a natural evolution — a way to channel my illustrative instincts into purposeful visual communication. My work is driven by a love for illustrative design, particularly in crafting engaging packaging systems, expressive visual identities, custom type treatments, and complex patterns. I see design as a way to create visual identities that reflect the core of a brand — layered, expressive and full of character.

This project involved redesigning the visual identity of Goya Foods, a culturally iconic brand with a vast product range and deep Hispanic roots. The goal was to modernize the brand while staying true to its heritage, using hand-drawn ingredient silhouettes and a bold, expanded color palette to enhance recognition and shelf appeal. The new system introduced cohesive design guidelines across packaging, collateral, and branded vehicles. Anchored by Goya’s signature blue, the updated look celebrated the brand’s cultural legacy while appealing to a broader, global audience. 

Realms of Wonder is a whimsical holiday campaign created for Neiman Marcus, a luxury retailer celebrated for its theatrical flair and elevated customer experience. Designed to bridge generations, the campaign evokes the nostalgia of classic holiday tales to resonate with longtime customers, while vibrant visuals and interactive elements speak to the imaginations of a younger, Gen Z audience. The identity blends playful, storybook-style illustrations with refined typography, creating a magical world that feels both timeless and fresh. Key touchpoints—such as gift packaging, a richly illustrated holiday book, and an interactive advent calendar—immerse shoppers in a joyful, immersive experience. Through bold colors, stylized characters, and enchanting scenes, Realms of Wonder reimagines holiday shopping as a celebration of tradition, fantasy, and modern luxury.

The goal was to launch an entrepreneurial campaign for Jamz, a new pajama brand redefining loungewear with stylish, versatile pieces designed for both home and beyond. Committed to inclusivity, Jamz offers bold, expressive designs that let all genders embrace comfort without sacrificing style. The "Solar to Nocturne" collection embodied this ethos through symbolic Phoenix and koi fish patterns—representing the vibrance of day and the calm of night—woven into relaxed, chic silhouettes. With a mix-and-match approach and standout prints, the collection encouraged individuality, making each piece feel unique. Ultimately, Jamz delivered a fresh, dynamic take on pajamas—blending fashion and function for confident, everyday wear.