Ylliana is facing forward and smiling. She has blonde hair and wears a black top.
Ylliana Larsen

LinkedIn: Ylliana Larsen
Website: Ylliana Larsen

Howdy! I’m Ylliana Larsen, a designer and illustrator who’s especially drawn to branding and packaging. I especially love the early stages of the design process: brainstorming, sketching, and making a mess of thumbnails. My studio art practice overlaps with my design work, and that hands-on, iterative approach really drives how I create. Studying at UNT has been such a meaningful experience, thanks to the incredible peers and professors who’ve shaped my time here. I’ll be forever grateful for the toolbox of skills that I carry forward in my practice. Outside of design, I spend a lot of time in nature, whether that's hiking, fishing or birdwatching. I’m passionate about creating thoughtful, visually engaging work and always looking for new ways to grow, learn and collaborate.

Four images featuring a brand. Image 1: A geometric flower logo adjacent to the name "Aspire". Image 2: Structured catalog for fertility clinic. Image 3: 2 posters in lobby wall featuring happy families. Image 4: Editorial spread featuring infographic of fertility services.

Aspire Fertility is a modern, patient-centered fertility provider that blends cutting-edge medical technology with deeply compassionate care. With a strong focus on transparency, inclusivity, and emotional support, Aspire serves individuals and families navigating the complex path to parenthood. Their approach combines clinical expertise with a human touch, building trust through empathy and personalized treatment.
 
My creative solution centers on a tech-forward, emotionally resonant brand identity which reflects their authority while still presenting a message of warmth, hope, or heart.
 
Three cheese posters styled after cheese wheel exterior
This is a series of posters for Ten:One, an artisan cheese shop in Denton, Texas. Drawing inspiration from the bold, stamped typography found on industrial cheese wheels, I created a series of posters that feel both graphic and authentic to the world of cheese. This approach allowed the visuals to communicate quality and authenticity while introducing a playful tone.
 
Several images of rebrand for "Hill's Pet Nutition". Including icons, lick mat, and lick tube.Hill’s Pet Nutrition has built its reputation on science and vet-recommended care. As pet owners look for more personalized, enriching options, Hill’s is introducing a new line of supplements—like a lick mat, kibble topper, salmon oil, and treat tube. A refreshed look with teal accents and simple icons helps communicate health benefits and set the line apart. This update brings a more modern, flexible feel to Hill’s without losing its trusted roots.
 
Blueprint image of running football player.Scorability is a recruitment tool that gives scouts access to in-depth player data, from stats to academics, helping them make smarter decisions without the travel. The ad shows a blueprint over an athlete to represent the depth of insight available through the platform. It’s designed for a sports scouting audience and highlights the power of seeing more than what’s visible on the field. The line “Stats for the Win” ties it all back to what matters — building a team that can win.
 
Spreads of magazine spread with illustrations of exotic birds.This special edition Audubon publication focuses on endangered birds of the Atlantic Rainforest, blending urgent conservation messaging with classic naturalist illustration. Inspired by the legacy of artist and naturalist John James Audubon, the piece features hand-rendered artwork that honors the tradition of field study and detailed observation. Created for donor mail, the edition is designed to feel collectible and personal — reinforcing the value of supporting ongoing preservation efforts.