Isabella is facing forward and smiling. Her hair is pulled back and is wearing glasses.
Isabella Bivona

LinkedIn: Isabella Bivona
Portfolio: Isabella Bivona

A graphic designer with experience in branding, publication, and social media marketing, Isabella Bivona is an active member of the Dallas-Fort Worth AIGA Chapter. Design is more than a solution to a problem, she says, it’s a pathway for creating dynamic, impactful outcomes that resonate with people and the world around us. Her approach to design is rooted in a thoughtful consideration of audience and user experience, resulting in purposeful and effective outcomes.

Beyond design, Bivona has a passion for bookbinding, reading, and comics. During time off, she can often be found hiking and camping in Big Bend National Park or exploring the local library.

A fold out brochure of the owner's manual and warranty; image two, a retail shopping bag that has the new Dell logo alongside headphonesA rebranding project for Dell, this focuses on enhancing their existing sustainable packaging while bringing an engaging visual system to their company. The new cohesive brand style aims at bringing in consumers and empowering prior brand-loyal users with a needed update across their physical and web design.

Image one, a storefront with an illustrated window that has "Odd Crop" the title of the business; image two, a van that has an illustrated wrap on it with various fruit and vegetables and "Odd Crop" on the side of the van; image three, a brochure open on a yellow background with green type and an illustrated center of fruits and vegetables.One of the goals of this company was to change people’s perception of visually imperfect produce by taking a lighter, engaging, and fun spin on how that produce isn’t perfect, but still good. By using an organic and down to earth illustration style inspired by risographs and texture, Odd Crop’s branding serves to make these imperfections of their product a defining positively viewed feature rather than a negative one. The ability for the company to be seen as bright and inviting is important too since one of its goals is to bridge community gaps and provide for those who live locally by addressing nutritional issues caused by food deserts.

Image one, the cover of the Publication which reads "PEN AMERICA BANNED BOOKS REPORT 2023" alongside an open cover to a section called "KEY FINDINGS 2022–2023"; image two, a section of the book titled "state legislation and group activity" with a gavel next to it; image three, a section titled "Public School Book Bans" on the first page, the second page having infographics about the types and forms of book banning; image four, a credits splash spread which is in all yellow with large black, bold font, listing the credits of this publication.In adapting PEN America’s 2022–2023 book ban statistics for public schools in the USA, this project aims to condense over 55 pages of information into a digestible, informative annual publication style issue. By utilizing a limited color palette with a focus on legibility in the typefaces used, the goals of conveying information to a wide audience of school aged tweens to adults and parents of whom this issue may concern or interest is accomplished. After a survey of individuals ranging from ages 11 to 78, I found an overwhelmingly positive response back about how the book was easy to navigate, legible, and had infographics that were memorable.

Image one, the logo and title of the company 'seawolf adventures', the logo is of a wolf's head that turns into a swirling wave then mountains; image two, a ship and helicopter both with a matching wrap in light blue, cream color, dark blue, and salmon color; image three, the publication brochure handout that has the trip offerings, FAQ, and about us section for SeaWolf's business; image four, an image of a jeep with a wrap for the business in their colors with their logo and a flag also with the logo next to it.A rebranding project, SeaWolf Adventures is an updated and cohesive rebrand project that would work as an organized system across their web, merchandise, and vehicular applications. By basing the primary color palette around colors found in the environment, this brand embraces the sustainability and environmental direction that the company values. The logo is a combination of the namesake (a wolf), the sea for the cruises, as well as mountains for the hiking and land exploration aspect of the company. Pamphlet brochure layout design were important aspects of conveying the company’s exploration options, accommodations and prices.