Amy Fang
Hometown: Plano, Texas
Visit Me Here: Website
About Me:
I am a designer that articulates solutions to unique problems with tenacity, philanthropy
and sophisticated aesthetic consideration.
Fun Fact: I love fashion and streetwear and one day would like to have my own fashion brand.
SHADOW WRK is a fashion brand that dips into monochromatic futuristic minimalism, with technical and avante garde undertones and otherworldly silhouettes. SHADOW WRK is for minimalists with an appreciation for darkness, the pursuit of mastering oneself, and obtaining the heights of power through their own untapped potential, with style.
Yohji Yamamoto is a Japanese fashion designer based in Tokyo and Paris. He is known for his avant-garde tailoring featuring Japanese design aesthetics.
My goal with rebranding Etude House was to create a makeup line that is inclusive,
in touch with its Korean and French inspired roots, and ever so feminine that any
woman will instantly realize their own unique beauty. The new logo represents a more
sophisticated, mature, vintage, but still feminine rebrand of the original. I wanted
to showcase the rebrand with the packaging, products, digital assets, storefront and
shots of women resting in their femininity.
LOSERSXLOVERS LLC is an underground JDM community that embraces the aspects of neon
tokyo aesthetics, the JDM car scene and counter culture. The goal of branding LOSERSXLOVERS
was to utilize design elements and themes inspired by Japanese pop culture aesthetics
to unite a community of JDM enthusiasts.
Under the creative direction of Achilles Ion Gabriel, CAMPERLAB explores design and
footwear from a contemporary stance, offering collections which reflect the spirit
of the brand's Mallorcan heritage.
The Coffee Fox is a craft coffee house in Downtown Savannah, Georgia featuring pour over coffee as well as pastries, cheese boards, wine and beer.
Real Pickles, inspired by the local food movement and the desire to create crafted, artisanal foods with culturally authentic preparations have introduced a variety of fermented products and juices. The goal of the rebrand was to respond to a heightened consumer interest and curiosity with global, bold, spicy flavors. The minimalist approach, represented by the use of continuous line art evokes recipes made with only simple, garden-fresh ingredients, where the pickles are the star and the packaging the stage.
The objective of rebranding Boy London was to cultivate a rebellious and edgy brand identity that resonates with the fashion-forward and alternative youth culture, and to leverage the heritage and authenticity of punk fashion to drive brand loyalty. By modernizing and refreshing the visual identity, while staying true to the roots of the punk style, the brand aims to attract a new generation of customers who crave individuality and self-expression. The rebranding will enable Boy London to differentiate itself from competitors and establish a more prominent position in the global fashion industry.