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AI-Assisted UX Lifecycle: Research, Design, and Implementation

Curious about how artificial intelligence, AI, and artificial general intelligence, AGI, are shaping the future?

Join us this July at UNT at Frisco for a two-day executive education program designed specifically for working professionals. This program is a collaboration of faculty from CVAD and the College of Information.

This immersive program, AI-Powered UX Design, will explore how AI tools can enhance — and transform — the entire UX lifecycle, from research and design to implementation.

Who should attend? 

The sessions are crafted for professionals across disciplines, including the following.

    • Graphic and visual communication designers
    • Information architects
    • Interactive content developers
    • Interactive product developers and design leads
    • Programmers and back-end developers
    • UI designers and front-end developers
    • User researchers and UX specialists
    • UX writers and content strategists

Take part in thought-provoking sessions, hands-on activities, and expert-led discussions that will prepare you to lead in an AI-integrated design landscape.

More Information

Objectives  |  Outcomes  |  Assessment  |  Schedule

AI-Assisted UX Lifecycle: Research, Design, and Implementation
Dates: Two consecutive Saturdays — July 19 and July 26, 9 a.m.–5 p.m.
Location: UNT at Frisco,  12995 Preston Rd, Frisco, TX 75033
Early Bird Registration: $1,200 through June 20
Registration: $1,500, June 21–July 4

Participants will be provided with essential readings and other preparation material one week prior to the program and are required to go through those materials to be prepared for the program activities.

Stay ahead of the curve — seats are limited!

Meet the Faculty

Michael Gibson, left, Keith Owens, Xin Wang portraits

Michael R. Gibson, M.F.A., Professor, Interaction Design

Michael is facing forward and smiling. He has light brown hair and wears a plaid shirt and navy jacket.Graduate Program Coordinator for Interaction Design
Department of Design, UNT College of Visual Arts and Design

Michael Gibson brings more than 39 years of experience in visual communication, product design, user experience, and interaction design, along with over 30 years as a design educator and researcher.

Now in his 27th year at UNT, Gibson coordinates the planning and delivery of graduate programs in Interaction Design (M.A.) and Design Research (M.F.A.). His role includes supervising sponsored projects, capstone experiences, and thesis and practicum work. These projects frequently serve small to mid-sized businesses, nonprofit and nongovernmental organizations, community groups, and educational institutions across North Texas.

Since 1999, Professor Gibson has led cross-disciplinary, design-led research initiatives focused on children’s physical and mental health and K–12 education. Partnering with public school personnel, healthcare professionals, and UNT faculty from diverse fields, he and his student teams have worked to:

  • Help teens across Texas quit tobacco use
  • Improve mental health resource access for K–12 students and families in Denton County
  • Introduce middle and high school students to design thinking as a tool for problem solving
  • Support diabetic patients in rural Texas in better managing their day-to-day care
Keith M. Owens, M.F.A., Professor, Communication Design

Keith is facing forward and smiling. He has white hair and wears glasses and a white shirt.Undergraduate Program Coordinator, Communication Design: User Experience Design
Department of Design, UNT College of Visual Arts and Design

Keith Owens has taught university-level design practice, thinking, and research for over 27 years. Between academic appointments, Owens worked as a designer, creative director, and studio principal in Houston, San Francisco, and Dallas. Client focal areas included corporate branding, simulation technology, hardware-based telephony, gaming development, textbook design, and real estate marketing.

For the last 23 years, Owens has taught Communication and UXI Design and Applied Design Research at UNT. He is also the past UNT CVAD Design Research Center director. The DRC was an urban laboratory where interdisciplinary teams of faculty and graduate students fused design thinking with evidence-based, human-focused research practice to tackle complex, real-world problems. With department colleague Michael Gibson, Owens continues to co-develop undergraduate and graduate courses, curricula, and programs, all anchored by the central tenets of design-thinking theory and practice. His current design research interest centers on the nature of design thinking as a discrete phenomenon and its thoughtful application in industry and educational settings. This research's central question is whether business strategies and learning approaches grounded in heuristic reasoning, iterative form-making, active empathy, collaboration, and critical questioning effectively foster innovative, resilient, and responsive outcomes in rapidly changing professional and educational settings.

Xin Wang, Ph.D., Principal Lecturer, Information Science

Xin is facing forward. She has long dark hair, wears glasses and a white top.Program Director, of the Bachelor of Science in Information Science Program
Department of Information Science, UNT College of Information

Xin Wang specializes in user-experience metrics, information architecture, and health informatics. She previously served for six years as a senior user-experience researcher at the Information Experience Laboratory at the University of Missouri, where she led a team that delivered UX research and usability evaluation services for high-profile organizational clients.

An accomplished scholar, Dr. Wang has published in leading journals in the field of information science, including Journal of the American Society for Information Science and Technology (JASIST), Scientific Reports, The Electronic Library, and the International Journal of Multimedia Data Engineering and Management. She has also presented her work at numerous prestigious international conferences.

Dr. Wang has been awarded several research grants and actively contributes to the profession through service roles. She has served as a juror for the Watson Davis Award and the ProQuest Dissertation Award for the Association for Information Science & Technology, ASIS&T. Additionally, she is a regular manuscript reviewer for journals such as JASIST, The Electronic Library, Journal of Information and Knowledge Management, and Journal of Information Discovery & Delivery.

Program Overview

In today’s fast-moving digital economy, users expect seamless, intuitive experiences. One frustrating interaction with a website, app or digital service can send potential customers straight to a competitor. That’s why user experience (UX) research and design isn’t just a task for designers — it’s a strategic priority for business leaders.

UX goes beyond aesthetics and usability. It touches every interaction between a user and a digital product or service, from research and design to implementation and evaluation. A strong UX strategy drives business growth, improves customer engagement and provides a distinct competitive edge. Companies that invest in UX see measurable gains in conversion rates, retention and satisfaction. Those that don’t risk lost revenue and brand damage due to poor user interaction. Industry leaders like Amazon and Apple have built their success on carefully crafted, user-centric experiences—proof that UX is a revenue driver, not a nice-to-have.

As artificial intelligence continues to evolve, it's reshaping the UX landscape in powerful ways. AI is not only accelerating traditional design processes — it’s transforming how we imagine and create digital interfaces. From automation and personalization to smarter, more adaptive systems, AI is unlocking new possibilities for responsive, human-centered design.

To equip today’s professionals with the tools to navigate and lead in this AI-enhanced era, we’re launching an executive education program designed to fast-track your understanding of these shifts. Participants will explore the following three core areas of innovation and practice.

UX Research Empowered by AI

Traditionally, UX research has relied on data gathered from surveys, interviews, and A/B testing to understand user preferences. AI-powered analytics tools can generate insights from real-time user experience research and then inform design decisions, ensuring that UX strategies are based on empirical data rather than assumptions or purely reactive methods. 

UX Design Enhanced by AI

Graphic design focuses on visual communication, applying principles from the print world—such as color theory, typography, layout, and imagery—to create visually engaging digital products. UX design, on the other hand, is research-driven and centers on wireframing, prototyping, information architecture, interaction design, and overall usability. It’s concerned with how systems work, not just how they look.

Today, generative AI tools like ChatGPT, Midjourney, Adobe Firefly, and DALL-E 2—as well as UX-focused platforms such as Uizard—are transforming the design process. These technologies serve as co-creators, helping teams generate ideas, solve design challenges, and streamline early-stage development. AI can recommend interface solutions, experiment with new visual directions, and even build user flows based on best practices. This accelerates innovation and expands what’s possible in UX strategy and execution—making AI a valuable partner in shaping the future of user-centered design.

UX Testing & Evaluation Expedited by AI
As the digital landscape evolves, so do the demands placed on UX professionals. The integration of artificial intelligence into UX workflows is not a future concept—it’s already reshaping how we research, design and deliver user-centered experiences. AI enhances efficiency, unlocks new creative directions and offers intelligent insights that allow teams to iterate faster and with greater precision. For executives and professionals working at the intersection of design, technology and strategy, understanding how to leverage AI in UX isn’t just beneficial—it’s essential to staying competitive in a rapidly changing market.

Questions?

Contact Dr. Xin Wang.
Email: Xin.Wang@unt.edu
Office: 940-369-5983