Hometown: Manila, Philippines
Based in Dallas

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Velveeta is one of the most well-known American cheese brands in the United States, especially as its brand falls under the established Kraft Heinz Company. The brand has existed for more than a century, the rebrand begged to include a commemorative aspect to it. The rebranded logo combined both aspects as it incorporates the previous branding by collage into the most recent brand typography silhouette. The rebranded logo was also used in creating imagined brand extension cheese flavors such as ranch and bacon.

The Pie Wagon is a local restaurant in Music Row, Nashville that sold southern comfort food for 96 years. The goal of the rebrand was to capture the quaint, hospitable, and traditional personality for a revitalization of this beloved local establishment. The restaurant sells items of southern cuisine such as barbecue, green beans, and pie. The business was named after a pie wagon, however, their previous logo did not have any indication of the kind of food they sold. The demographic for this business are Nashville locals as well as adventurous tourists looking to taste well-known southern delicacies. 

Rooftop Cinema Club is a company that is bringing back the nostalgia of a drive-in movie, but instead of a parking lot it's on a rooftop of a building. The old logo was overwhelmingly busy and it would not look good scaled down. Their present brand aesthetic reads as if you were going to a spa resort as it has alot of purple and alot of palm trees. The new logo that I came up with uses an isometric style as both the side and the top of the lowercase r is seen. I then used this rectangular shape to convey and reveal building windows and film sprockets. I chose to go with a digital collage aesthetic with the brand’s new look. I did this because collaging has been around since 200 BC to now. With traditional and digital collaging being a popular contemporary style today. Because Rooftop Cinema Club pays homage to both iconic retro film as well as showing recent flicks, I thought this style would fit perfectly with their content. 

Jolie Vue Farms is a farm to fork meat subscription, delivery service, and local agriculture resource based in Independence, Texas. They focus on promoting sustainable and natural farming practice, restoring and reviving native Texas vegetation, and selling additive-free meat. During the beginning of the pandemic, their business was impacted due to meat processing plants being shut down. However, with this publication, my design partner Juliana Hernandez and I decided to create a part-brochure, part-catalog booklet to better communicate their services and products within their business. Juliana tackled the layout design and I tackled the illustration and the production of the book, we combined both the vintage french country painterly style and the folk art qualities of the woodcut medium to create a refined and handmade booklet.

Coppell Kayak, also known as Trinity River Kayak Co., is a kayak rental service and location in Coppell, Texas. They offer over 22 miles of the Elm Fork on the Trinity River with over 4 different trails with varying levels of difficulty. The original Trinity River Kayak Co. website seemed to be unorganized, inaccessible, and saturated with information. Myself, along with my incredibly talented group mates Macey Cowden and Bryce Johnson, were presented the privilege of redesigning their website along with their branding.