Case Van Dover
About Me: Case Van Dover is a graphic designer, illustrator, and photographer from North Texas. He is a Graphic Design major and double minor in Photography and Art History. He particularly enjoys bringing his image making skills to the forefront of creating brand identity. Case loves learning about history of all kinds, from fine art to car culture. He spends his time watching documentaries and listening to jazz, hip hop, and punk music.
The FIAT Jolly, a classic fringe-top beach car, is reimagined as an Electronic Vehicle for a modern market. The campaign focuses on the reintroduction of the vehicle through branding presence at automotive trade shows.
The main elements of this campaign include a redraw of the logotype, automotive exhibition displays and meeting areas, environmental graphics, a car lookbook, and the logotype applied to merchandise.
Hubba Bubba is a brand of bubble gum that has been produced by the Wrigley Company since 1979. The gimmick of the brand is its large bubbles that are less sticky on skin. Primarily marketed to children, the gum is available in an assortment of fun fruity flavors.
This package redesign seeks to renew interest in Hubba Bubba, and establish a bold subculture for the classic brand. To better engage with kids, the redesign uses a saturated color palette on a larger box with larger sticks of gum that are easier for small hands.
Each box includes a folded sticker sheet that features a cast of zany new friends. The copy and nutritional facts are hand written and arranged to further cohere to the attitude of the brand.
Graveyard Tavern was a restaurant and bar in East Atlanta Village that served pub fare and featured live music. Having closed in February 2020, the business needed a brand update that is more focused on its unique identity.
This brand package offers a refreshed brand identity, a redesigned logo and a new letterhead package including business card, envelope, and cover page.
Nestled in the Arkansas Ozarks, Heirloom Stained Glass creates handmade custom windows and panels that make a thoughtful gift for any occasion. This branding campaign includes a logo, business card, storefront presence, fine art exhibition booth and price tags, gift box packaging and the logo applied to a magazine ad.
Utopia Fest is annual music festival in Burnet, Texas that features the Hill Country, with two stages, local food and drink, workshops, activities, and camping.
An isometric vector illustration style is applied to the redesigned map of the event grounds, detailing key locations including camp sites, parking, stages, vendors, and activities. The map must use a limited color palette and fit within the friendly identity of the festival.