Hometown: El Paso, Texas
Visit Me Here: Website
About Me: I am a designer, researcher, creator, based in El Paso with a focus on branding and packaging design. Talking is my forte, I pride myself in my ability to connect with people and hope my designs can do the same.
Fun Fact: I have a minor in New Media Arts and tend to focus on themes of activism and life on the border through my studio art.
Branding and packaging for the company Melissa + Doug, a childrens toy and cradts brand. The logo was redesigned to modernize while maintaining the integrity and trust of the brand. The design was based on illustration styles from the brands target audience.
A customizable tote bag allows the child to feel involved in the purchasing process. The painting cubes were designed to have two sides dedicated to teaching children the basics of color theory with simplified definitions and color wheels.
Branding, packaging, and spacial design for Lux Rosa, a chicano streetwear brand. A brick-and-moter storefront was proposed for the currently online based company. The logo was created with chicano culture in mind. A blackletter typeface was customized and used throughout the campaign.
A series of price tags, store signage, iron-on patches, boxes, tote bags, and social media post templates were created for the campaign. With recurring thorn language and the presence of the new custom type, the branding feels more consistent, edgy, and youthful.
With the MacArthur foundation and DNC as the clients, this do-si-do brochure is educating the public on historical fascism takeovers and comparing it to contemporary social/political situations in a neutral tone. Each spread focuses on a specific patten that was seen in various uprisings. Political instability is noted with a theme of rectangular block shapes falling as you progress through the publication.
Branding and campaign design for START. START is a program that encourages minority students to explore careers in creative industries. The campaign comes in three phases. The outreach phase is pictured. Three posters are designed, each references an individual creative career. Video Game Design, Graphic Design, and Fashion Design.
Branding, packaging, and campaign design for Help Meowt Cares. A non-profit cat sanctuary based in El Paso. The brand design is centered on humanizing strays and highlighting their individual personalities. The brand utilizes handrawn cats in various shapes, colors, positions, and patterns to emphasize individuality.