2023 Communication Design: Graphic Design Home Page

Yejin Kim

Hometown: South Korea

Visit Me Here: Website

About Me: Hi, I'm Yejin, a graphic designer from South Korea. I usually focus on illustration and publication design with Adobe Illustrator, Photoshop, and InDesign but I'm also skilled in Adobe Premiere Pro & After Effects for motion graphics, Adobe Lightroom for editing photographs, and other design programs such as Adobe XD or Dimension. I really like expressing my imagination as a graphic designer.

The Lovepacs logo is a round shape with various vivid colors. The letter 'e' is shaped like a young child's face with their tongue out. The logo is featured on a hat, a polar t-shirt, a delivery box, a sticker, and a delivery van for their advertisement.

Lovepacs is a non-profit brand that serves children in the free and reduced lunch program through public schools. They provide mostly non-perishable, easy-to-open, and minimal-cooking food items for children. For this campaign, the logo has a simple, round feeling and has a cute vibe by changing the letter 'e' into a child's expression/face of eating deliciously. Also, the overall color is vivid to make it look lively, young, and enjoyable.

 

Ice cream bars in paper boxes, three bars on the side showing flavors, all branded with the goodpop logo.

Goodpop is a popsicle company that makes its products by using 100% of its ingredients in a healthy way. This brand’s strategy is to create eco-friendly and healthy products and also have a good influence on the public by giving donations. For this project, I emphasized expressing each flavor directly by drawing patterns on the outside of the box and using a die-cut method to show the packages inside.

 

This image is the title spread of Forbes magazine. The title is 'Why Managers Fear A Remote Work Future' on the left and there is a whole illustration on one spread. One remote worker sits on a chair at home and one manager stands behind the worker.

Forbes magazine project is to design a magazine with a classmate, and we combined the contents of the article titled “Why Managers Fear a Remote-Work Future” with the styles of the Forbes magazine. We created some illustrations for the first spread and made layouts on the second and third spreads to make it look like a Forbes magazine.

 

Book cover with seasonal 'N' letters and inside pages featuring Spring and Autumn sections with interactive elements.

Neenah Paper is a paper company that produces quality products. The personality of this brand is fresh, clean, and always coming up with contemporary ways to show off its wide variety of specialty paper products. For this project, we tried to focus on showing some interactions by using different papers.

 

The used colors for the zine are red, brown, and black which matched the word 'burnout.' The overall vibe looks rough and burnt paper with fire. Each page shows some illustrations such as a car related to fuel and a brain related a mental burnout.

For this zine project, we chose the word “burnout,” which means extreme physical or mental fatigue or exhaustion of fuel. We researched information related to the word, and then we made spreads with different contents and illustrations regarding it. The overall concept is burned paper with fire, so we chose red, black, and brown colors and used a paper cut effect on each page.

 

Nighttime Tunes event poster with guitar on city view background, Sanrio Party poster with colorful Sanrio characters on pink and yellow background, and DIY Tarot Cards event poster with crystal ball, hands, and related illustrations.

While working as a graphic designer at Design Works, I used Adobe Illustrator and Adobe Photoshop to create advertisement posters with details based on clients’ requests. It was a good challenge for me because I had to match different designs based on concepts of various events.