Kara McKintosh

Hometown: Allen, Texas | Visit Me Here: Website | LinkedIn

About: Born in Dallas and raised in Allen, Texas, I have always enjoyed the arts. Throughout my childhood, I spent time drawing and painting, which led me to explore graphic design. Throughout my college career, I found a surprising interest in User-Interaction/User-Experience Design and continue to learn more in the field. I stay active, read, and design for small businesses and companies.

Nestled in Frisco, Texas, the Rare Books Bar remains a clandestine speakeasy renowned for its extensive libations and captivating ambiance. These promotional materials aimed to craft a collection of advertisements suitable for placement in newspapers or magazines. This project encompasses copywriting and design elements. The ultimate design was created to lure in new patrons, intertwining literary titles and seasonal holidays in the copy to highlight special discounts.

Intertwine offers a curated selection of environmentally conscious apparel brands within a unified mobile application. This project's scope encompassed establishing a distinctive brand identity and a comprehensive UI/UX solution. My teammate and I shared equal responsibility for creating this endeavor, which involved prototyping, brand development, interface design, and content curation. Intertwine facilitates a seamless and environmentally responsible shopping experience for its users.

Situated in Eureka Springs, Arkansas, the 1866 Crescent Hotel and Spa is the United States' oldest hotel. The project encompassed branding and UI/UX enhancements, with my contributions spanning prototyping, interface layout, and content curation. This historic gem, rich in past and contemporary offerings, held hidden potential in its former website design. The team's ultimate designs were crafted to elevate the hotel's image and enhance website usability.

Sfoglini, based in the heart of Brooklyn, New York, stands as an artisanal pasta brand rooted in the rich heritage of Italian cuisine. The primary aim of this initiative was to establish a unified identity system, extending its application to novel campaign strategies and product offerings. Encompassing logo, packaging, and brand design, along with advertising and content curation, the project aimed to forge a brand identity reflective of modernity while remaining deeply connected to Italian traditions.

Nestled in Argyle, Texas, the American Pet Spa & Resort is a refined pet care facility. The primary objective of this project was to redefine the business identity, envisioning its evolution into a chain company. The project scope embraced a comprehensive strategy, encompassing branding, illustration, graphic design, and content curation. The resultant design establishes a contemporary and inviting identity, seamlessly integrated into branding guidelines, in-store applications, and product lines.

Airange is a mobile application aimed at helping users develop and book personalized itineraries based on their chosen interests, travel dates, and location, including Airbnb accommodations. The purpose of creation and design is to expand Airbnb further into the travel market and promote their lesser-known venture, Airbnb experiences.