2024 Communication Design: Graphic Design Home Page

 

Cuyler Aycock

Hometown: Salado, Texas | Visit Me Here: LinkedIn

About: Hello there! I am a graphic designer who strives to create visually appealing and communicative designs. I am strongly interested in branding, art direction, and interaction design. I've always enjoyed art, but I found graphic design the best way to use my talents. The world around me constantly inspires me, and I believe that is what pushes me forward. I'm looking forward to seeing the great places my creative journey will take me in the future.

Fun Fact: I love cats and plan on becoming a crazy cat lady.

A collage of branding elements for the Crescent Hotel including rocky signage with the Crescent Hotel logo amidst some foliage, tickets for a ghost tour, an old key with a keychain with the room number on it, and two images of the ghost tour page for the hotel's website in both desktop and mobile format.

The Crescent Hotel is one of America's oldest hotels, opening in 1886. The hotel is steeped in rich history and natural beauty. This project was a collaboration between Kara McKintosh, Julian Quiroz, Kimberly Vinson, and me. It included redesigning the hotel’s website for both desktop and mobile applications and creating a working prototype for both. Separate from the group, I designed several new assets for the hotel and turned the project into a full rebrand. The final design is a re-brand as elegant and charming as the hotel.

A set of three ads on a busy city billboard, each advertising the temporary nature of Inkbox tattoos. The first ad reads, "Tattoos that disappear as quickly as your paycheck." The second one reads, "Tattoos that fade as fast as your New Year's resolution." and the last one says, "Tattoos that vanish as rapidly as your mother's approval."

InkBox answers all the questions about indecisiveness and impulsivity related to getting a tattoo. InkBox tattoos are temporary, only lasting for one month, letting you experience a tattoo without the permanence. This project aimed to provide three type-based advertisements that convey the benefits of a temporary tattoo while still being witty to its Gen Z and Millennial target audiences.

A collage of several branding assets for the cat food brand Smidgens. The collage includes images of the home page for the Smidgens website in desktop format, packaging designs for wet and dry foods, a stack of several delivery boxes, and a set of three Instagram ads.

The dietary needs of our feline friends can often go out of check, and Smidgens is there to keep everything up and up. This sustainable and organic cat food brand brings all the flavor with none of the artificial additives present in other brands. Smidgens is a large-scale branding project that involves creating a brand entirely from scratch, including logos and branding applications.

A collage of different elements of the OnTrack mobile design, including the logo, the app icon, several pages from the mobile app, and the Apple Watch app and its interfaces.

OnTrack is a mobile and smartwatch app that allows you to discover and book eco-friendly train vacations. In this project, my partner Annika Snow and I designed an app where users can track their CO2 emissions and are rewarded for picking the most sustainable trips.

A collage of several branding assets for the ColourPop makeup brand, including lipstick and foundation packaging designs, a design for moisturizer and its packaging, a shopping bag design, and a set of four poster advertisements in a city location. 

ColourPop Cosmetics is an LA-based cosmetics brand that takes pride in being both affordable and luxurious and providing a means of self-expression for teens new to makeup. The purpose of this rebrand was to update the branding to match the current trends in the beauty industry while also sticking to the brand's core values.