2024 Communication Design: Graphic Design Home Page

 

Emily facing forward, smiling, long dark hair, white shirt

Emily Tran

Hometown: Dallas, Texas | Visit Me Here: Website

About: I'm an artist and a creative who enjoys life one silly day at a time. I work well with others and bounce ideas around, and ultimately, I hope to have my own design studio that I can be proud of.

Fun Fact: The One Piece is real.

 

A new logo. A billboard promoting a vacation with JetBlue. A plane with painted livery. A collateral system includes an in-flight menu, snack packaging, a credit card, collectible pins, a ticket, and a folder. A flight attendant with a new uniform. A suitcase showing logo application.

JetBlue is a U.S. low-cost airline known for providing its passengers plenty of amenities and high customer satisfaction. This rebranding aims to elevate JetBlue to become a major competitor of U.S. airlines. Flying is a stifling task, and this rebrand sets JetBlue as a provider of fresh and new experiences with flying. This is reflected in the inviting messaging and bright colors of the brand.

Three poster ads in a line to show how the individual ads work together in the campaign.

Thorogood builds high-quality, job-fitted footwear to protect the wearer from hazardous conditions. This ad campaign showcases Thorogood’s variety of footwear and its ability to fit anyone’s needs. The visual of boots imposed on animals is an unexpected combination that catches the audience's attention immediately. The comparison made between Thorogood boots and an animal conveys the boots’ ability to accommodate anyone’s specific or specialized needs.

Top Left Image: Front and back cover of the brochure. Top Right Image: Center spread with infographic. Bottom Left Image: Hero shot of all spreads in the brochure. Bottom Right Image: Close up of last spread.

Kendrick Lamar is a rapper and songwriter widely regarded as one of the most influential rappers of his generation. This brochure is a type-based publication focused on visually communicating the energy and feel of Kendrick Lamar's album Mr. Morale & The Big Steppers. The album is a quiet yet heavy reflection of Lamar's personal struggles. This theme is reflected in the brochure with a careful balance between areas of white space and chunks of type and information.

Front cover and first spread of booklet. 4 spreads from the booklet.

Steinway & Sons is an established piano company known for its quality materials and craftsmanship. This publication celebrates Steinway & Sons long history of craftsmanship, artistry, and innovation. The booklet is to be given to Steinway owners to celebrate the company’s 170th year. It shows appreciation for the customer’s trust and dedication to Steinway & Sons. Gilded elements throughout the booklet reflect the gold standard of Steinway pianos.

 

A storefront and sign. Square business cards that compliment the square logo. A drink and food menu. A person using the app to make a reservation online. A paper to-go bag.

Communion is a restaurant and bar in Seattle, Washington, known for its close community and delectable soul food. This rebranding highlights the warm, homey culture of the restaurant. The new logo reflects the sense of community brought together by great food and drinks, and the warm color palette highlights the warm food and culture of the restaurant.